Design is now firmly on the business agenda
Once seen as the cherry on the cake for high-end goods and luxury brands, over the past decade it has gained relevance for the way organisations are structured, how they operate, and how they think. Indeed, design is increasingly reported as a primary driver of innovation in both manufacturing and service-based organizations. While the business press is rife with examples – from Apple to BMW, from Google to Nike – of design’s significant role in business, less is known about how design can be successfully introduced and used.
This event is the first of a series on how organisations can benefit from design at a strategic level – to differentiate themselves from competition, to strengthen existing brands while launching new ones, and to boost employee motivation.
Topics to be discussed include:
- How can we use design thinking to gain strategic advantage?
- How can we develop technological innovations that effectively address customers’ needs?
- How can we use design to positively influence users’ behaviours?
- How can we create a design capability?
- How can we introduce an entrepreneurial approach in an established company?
Timetable for 4 October
17:30: door open for guests
17:30-18:00: pre event drinks
18:00-19:00: How to trigger creativity (with Q&A)
19:00-19:15: Short break
19:15-20:15: Mind the gap (with Q&A)
20:15-21:00: dinner and networking
First session - How to trigger creativity and innovation
Pietro Micheli, Associate Professor of Organizational Performance at Warwick Business School, will discuss how different perspectives are necessary to promote creativity and innovation. In his talk he will draw on real examples from a variety of sectors on how different functional groups worked effectively together and the benefits this brought to companies.
Second session - Mind the gap
Markus Hohl, CEO of Service Design Consultancy, Hellon London. According to several studies, 95% of companies think they create great customer experience whereas only 11% of their customers think so. Markus will give a talk about how to bring your company closer to customers and create a customer centric organisation culture through a design and co-creation approach.
Downloads
Mind the gap Slides - 04-10-16
Design in Business Network - Dr Pietro Micheli