MSc Marketing & Strategy

Explore the frontiers of two crucial business disciplines in this unique course

This course has been extremely popular and is now full for the 2016-2017 academic year. We are unable to consider any further applications for the 2016-2017 academic year.

Are you seeking a career in marketing or strategic management, brand management, or business planning in a management consultancy or a marketing agency?

The MSc Marketing & Strategy combines the two crucial disciplines providing the theoretical background for making marketing decisions, both within companies and from advisory perspectives in service providers and consultancies. Teaching illustrates the application of learned techniques to real situations.

The course emphasises that marketing is not a free-standing activity but needs to be at the core of company strategy. The dual strands of this degree enhance understanding of the broader implications of decisions for the organization as a whole, giving graduates the confidence and expertise to apply their skills in a variety of roles in company development.

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