David Arnott - Principal Teaching Fellow in Marketing & E-Business | Staff Directory

Principal Teaching Fellow in Marketing & E-Business

Research Interests

Marketing aspects of e-business, especially internet marketing , interactive consumer behaviour and IT in marketing communications; marketing of services and role of culture in product selection; and marketing pedagogy.

Teaching in 2017-2018

Distance Learning MBA

IB8050: Strategic Marketing

Executive MBA

IB7030: Marketing

Full Time MBA

IB9040: Marketing

MSc Business

IB846B: Global Branding

Marketing & Strategy

IB9X30: Research Methods for Marketing and Strategy

Postgraduate Research Business and Management

IM9080: DTC's Qualitative Research Methods

Undergraduate

IB3130: Business Studies I
IB0080: Individual Project
IB0070: Problem-Solving in Organisations
IB2650: Service Marketing

Marketing Group

Email: David.Arnott@wbs.ac.uk / Tel: 024 765 24487 / Room: 3.103

Biography

Twelve years' experience in field management and marketing with an oil industry service company. Manages undergraduate and postgraduate courses in marketing analysis, marketing communications, and research methods.
Over 90 publications in books, journals (e.g. EJM, IJSIM, ) and conferences, and holder of several 'best paper' awards.
Currently, Academic Director MSc Marketing & Strategy programme.

Publications

Journal Articles

Pai, P. and Arnott, D. C. (2012) "User adoption of social networking sites : eliciting uses and gratifications through a means–end approach", Computers in Human Behavior, Volume 29, Number 3, 1039-1053
Putit, L. and Arnott, D. C. (2007) "Micro-culture and consumers adoption of technology: A need to re-evaluate the concept of national culture", Academy of Marketing Science Review, 11, 6
David Arnott (1997) "Antecedents and Consequences of Consumer Relationships-Part II ", Journal of Targeting, Measurement and Analysis for Marketing, 5, 4, 359-364
David Arnott (1997) "Antecedents and Consequences of Consumer Relationships-Part I ", Journal of Targeting, Measurement and Analysis for Marketing, 5, 3, 199-209
Easingwood, C. J. and Arnott, D. C. (1991) "Priorities in services marketing", International Journal of Service Industry Management, 2, 2, 20-37
Easingwood, C. J. and Arnott, D. C. (1991) "Management of financial services marketing : issues and perceptions", International Journal of Bank Marketing, 9, 6, 3-12