Staff Directory

Dr David Arnott

Associate Professor of Marketing

Research Interests

Marketing aspects of e-business, especially internet marketing , interactive consumer behaviour and IT in marketing communications; marketing of services and role of culture in product selection; and marketing pedagogy.

Teaching in 2021-2022

Business with Marketing
  • IB9BE0: Strategic Marketing
Marketing & Strategy
  • IB9HT0: Critical Issues in Marketing
  • IB1450: CORE: Foundations, Skills and Debates
  • IB1480: Principles of Marketing

Marketing Group

Email:  /  Tel: 024 765 24487  /  Room: 3.103


Twelve years' experience in field management and marketing with an oil industry service company. Manages undergraduate and postgraduate courses in marketing analysis, marketing communications, and research methods.
Over 90 publications in books, journals (e.g. EJM, IJSIM, ) and conferences, and holder of several 'best paper' awards.
Currently, Academic Director MSc Marketing & Strategy programme.


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