David Arnott - Associate Professor of Marketing | People - Staff directory

Dr David Arnott

Associate Professor of Marketing

(Marketing Group)

David.Arnott@wbs.ac.uk

024 765 24487

3.103

David.Arnott@wbs.ac.uk

024 765 24487

3.103

Twelve years' experience in field management and marketing with an oil industry service company. Manages undergraduate and postgraduate courses in marketing analysis, marketing communications, and research methods.
Over 90 publications in books, journals (e.g. EJM, IJSIM, ) and conferences, and holder of several 'best paper' awards.
Currently, Academic Director MSc Marketing & Strategy programme.

Research Interests

Marketing aspects of e-business, especially internet marketing , interactive consumer behaviour and IT in marketing communications; marketing of services and role of culture in product selection; and marketing pedagogy.

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