Marketing

At Warwick Business School, the Marketing Group is a vibrant community where curiosity drives research, collaboration fuels ideas, and teaching and scholarship together inspire positive change in business and society. We bring together more than 20 full-time faculty, research fellows, visiting scholars, professional staff, and doctoral students. What sets us apart is a uniquely collegial spirit - an environment where rigorous scholarship thrives alongside collaboration, mentoring, and community, from brownbags to potlucks. What connects us is a commitment to rigorous research, high-impact teaching, and meaningful engagement with practice.

Research

Our research spans the full breadth of marketing - from consumer psychology and branding to strategy, selling, innovation, digital analytics, and quantitative modelling. Drawing on psychology, economics, sociology, and data science, our work tackles the challenges that matter most to consumers, businesses, and society.

Some of the questions we explore include:

• How is artificial intelligence reshaping marketing and consumer interactions?
• What drives consumer choices in complex, data-rich environments?
• What best enables and motivates salespeople and organisations to perform and create value in an era of digital transformation and global competition?

Published in leading outlets across marketing and related fields - including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, and Psychological Bulletin - our work informs business practice, shapes policy, and advances academic thought worldwide.

Community

We thrive on intellectual openness and collegial exchange. Regular brownbags, international speaker series, and away days nurture dialogue and collaboration. Informal gatherings - from potlucks to happy hours - sustain our sense of community, while new initiatives in mentoring, onboarding, and student-faculty partnerships help new ideas flourish.

Teaching and learning

Our teaching reflects the same energy, preparing students to thrive in careers ranging from consulting and technology to consumer goods and entrepreneurship. Across undergraduate, MSc, and our globally ranked MBA and Executive MBA programmes, we offer modules on topics such as branding, pricing, persuasion, sustainability, digital marketing, strategy, and analytics. Our faculty are recognised for innovation and consistently receive top evaluations, helping students connect theory with practice.

We also play a central role in delivering the School’s MSc courses - including Marketing & Strategy (ranked 6th in the world and 1st for UK universities - QS Business Master's Rankings 2026), Business with Marketing, and Business Analytics & Artificial Intelligence - programmes recognised for their global appeal and real-world relevance. Beyond the classroom, we aim to be a catalyst of insight and inspiration for educators and professionals alike - advancing marketing education and supporting practitioners in a rapidly evolving marketplace.

Doctoral training

The WBS PhD programme has recently been restructured to provide full funding for all admitted students. With new training, mentoring, and community-building initiatives, our doctoral researchers gain early exposure to cutting-edge projects, close collaboration with faculty, and the structured support needed to become the next generation of marketing scholars.

Leadership and impact

Our faculty help shape the field of marketing worldwide, from editing journals, organising conferences, mentoring scholars, and building collaborations that extend across institutions and continents. With new hires, global partnerships, and a growing research footprint, we continue to expand our reach and impact.

An invitation 

Whether you’re a prospective student, prospective faculty member, collaborator, or visitor, we invite you to discover what makes WBS distinctive: a passion for research, a dedication to excellent teaching, and a collegial spirit that makes us an exceptional place to study, collaborate, and grow. If you have any questions about the Marketing Group, please don't hesitate to contact mktoffice@wbs.ac.uk.