Website Cookie Policy

Category of use

Description

We use technologies such as Google analytics to gather information about site usage. The information we gather includes but is not limited to; whether or not you have visited the site before; the pages you have accessed; the referring website. In addition we also gather data on our users' demographics (age, gender) and interests (affinity categories, other categories). Should you wish to opt out you can use the Google Analytics Opt-out Browser Add-on.

In addition to Google analytics we use other technologies provided by Google to gather and analyse information about site usage and performance in relation to our advertising campaigns. We use Google Ads Conversion tracking and Double Click for Advertiser Floodlight tags (DFA) to enable us to compare the performance of our ad campaigns placed on Google Search or selected Google Display Network sites.  Specifically, if you submit an application we will use the unique ID number assigned to your application to allow us to match your application with our advertising campaigns and website usage.

We also use Double Click for Advertiser Floodlight tags (DFA) to make advertising more engaging, valuable and to improve reporting on campaign performance. DFA is used for advertising we serve outside of the WBS domain to help determine how many people click on our ads and end up purchasing/applying for our products or courses on either our website or partner sites. These cookies persist for a limited time. For more information see: How Google uses cookies in advertising, About Floodlight page.

If you object and wish to opt out you can visit Google's Ads Preferences Manager, Microsoft's About our ads,  NAI's Consumer Opt out page or Your Online Choices.

We also analyse user interaction on the WBS website using technologies such as Mouseflow. This is used to understand and improve user experience on the WBS website. The information we gather includes but is not limited to clicks, mouse movements/hovers, device information, language, time on site, navigation, ISP & ISP Location (City, State/Region, Country), Keystrokes (with the exception of Personal data, passwords, digit, and excluded fields). If you do not wish to be tracked, you can opt-out at: https://mouseflow.com/opt-out.

We use pixel tags on our website which are utilised by our social media sites, specifically Facebook, Instagram, Twitter, YouTube and LinkedIn. These tags help us gather information about site usage; understand the effectiveness of our advertising campaigns; enable us to compare the performance of those campaigns to ads displayed on other websites and apps. 

The tags are also used to help the social media sites receive information when you visit our website, including device information and information about your activity, without any further action from you. This occurs whether or not you have an account with them or are logged in.

We create reports based on referrals generated by our email campaigns that are created using Dotdigital (formally dotmailer). Our emails may contain a single, campaign-unique web beacon pixel to tell us whether our emails are opened and verify any clicks through to links or advertisements within the email. We use tracking features such as Dotdigital Site tracking. Site tracking tracks you (our contact) whilst you browse our website’s pages. This data is then made available in our reporting. To see further information you can visit Dotdigital's cookie article.
 

We use Interest based advertising to serve our adverts to visitors that have loaded pages on our website and also on partner sites outside of the WBS domain. Our adverts appear across the Google Display Network and the Microsoft Media Network, triggered by a cookie that is added to your browser upon loading certain pages. Membership duration can be up to 365 days or until the cookie is manually deleted. If you visit our pages again the membership may be renewed. The data we collect is non-personally identifiable information (Non PII) and is based on cookie information and browsing history. None of this information collected is ‘personal data’ or ‘special categorypersonal’ data as defined by the General Data Protection Regulation 2016 . We do not correlate personally identifiable information with remarketing lists.

We sometimes embed photos and video content from third party websites such as, but not limited to, YouTube, Vimeo, Facebook, Instagram, Twitter and Flickr. As a result, when you visit one of our pages containing such content, you may be presented with cookies from these websites. We don't control the dissemination of these cookies and you should check the relevant third party's website for more information.  These cookies may record your visit to our website, the pages you have visited and the links you have followed. These cookies may be used by third parties for this purpose and linked to their own site functionality.

'Targeting' cookies are linked to services provided by third parties, such as 'Like' buttons and 'Share' buttons. The third party provides these services in return for recognising that you have visited our website. We use 'Targeting' cookies to link to social networks like Facebook, who may subsequently use information about your visit to target advertising to you on other websites; Provide advertising agencies with information on your visit so that they can present you with adverts that you may be interested in when you return to our website, or visit other third party websites; Deliver content and marketing communications tailored to your interests based on information from our visit.

datr

facebook.com

Session - 2 years

Created when a web browser accesses facebook.com, it helps Facebook identify suspicious

login activity

Facebook - used to help optimise our Facebook campaigns. They enable us to target more of the types of people who are responding to the advertising as well as to track actions once the user is on the site. Cookies allow us to help deliver ads to people who have previously visited a business's website, purchased its products or used its apps and to recommend products and services based on that activity.

Cookies also allow us to limit the number of times that you see an ad so you don't see the same ad over and over again. We also use cookies to help measure the performance of ad campaigns for businesses that use the Facebook Products.

Cookies help us serve and measure ads across different browsers and devices used by the same person. Cookies also allow us to provide insights about the people who use the Facebook Products, as well as the people who interact with the ads, websites and apps of our advertisers and the businesses that use the Facebook Products.

https://www.facebook.com/policies/cookies/

fr

facebook.com

3 months

Allows control over the "Follow us on Facebook" and "Like" buttons

sb

facebook.com

3 months

Allows control over the "Follow us on Facebook" and "Like" buttons, collect the language settings and allow you to share the page

PREF

youtube.com

8 months

Registers a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across

different websites.

YouTube - embed videos from our official YouTube channel using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but

YouTube will not store personally-identifiable

VISITOR_INFO1_LIVE

youtube.com

8 months

Tries to estimate the users' bandwidth on pages with

integrated YouTube videos.

cookie information for playbacks of embedded videos using the privacy-enhanced mode. Link to YouTube’s embedding videos information page.

PREF - * Expires after eight months

VSC - * expires at the end of your session VISITOR_INFO1_LIVE - *expires after eight months remote_sid - * expires at the end of your session

YSC

youtube.com

Session

Registers a unique ID to keep statistics of what videos from YouTube the

user has seen.

remote_sid

.youtube.com

Session

This cookie is set by the YouTube video service on pages with embedded

YouTube video.

IDE

.doubleclick.net

1 year

These cookies are set by Google, and are used to tailor advertising to a user and help match activity of

users across devices.

DoubleClick Campaign Manager - These cookies set by a third party (DoubleClick) and are used for serving targeted advertisements that are relevant to you across the web. Targeted advertisements may be displayed to you based on your previous visits to this website. For example, advertisements about a topic you have expressed an interest in while browsing our site may be displayed to you across the web. In addition, these cookies measure the conversion rate of ads presented to the user. For more information, please visit www.google.com/policies/privacy/partners/. If you wish to disable DoubleClick cookies on your browser please visit this website - https://adssettings.google.com/ &

https://policies.google.com/technologies/types

DSID

.doubleclick.net

1 month

These cookies are set by Google, and are used to tailor advertising to a user and help match activity of users across devices.

guest_id

twitter.com

2 years

Collects anonymous data related to the user's visits to the website, such as the number of visits, average

time spent on the website

Twitter - to help us deliver ads, measure their performance, and make them more relevant based on criteria like your activity on Twitter and visits to ad partners' websites. For example, we

use cookies and pixels to personalize ads and

and which pages have been loaded, with the purpose of personalising and improving

the Twitter service.

measure their performance. Using these technologies, we can show ads and evaluate their effectiveness based on visits to ad partners' websites. This helps advertisers provide high- quality ads and content that might be more interesting to you. https://help.twitter.com/en/rules-and-

policies/twitter-cookies

personalization_id

twitter.com

2 years

This cookie is set due to Twitter integration and sharing capabilities for the

social media.

lang

ads.linkedin.com

Session

Remembers the user's selected language version of

a website

Cookies can be used to recognize you when you visit LinkedIn, remember your preferences, and give you a personalised experience that’s in line with your settings. Cookies also make your interactions with LinkedIn faster and more secure. Additionally, cookies allow us to bring you advertising both on and off the LinkedIn sites and bring customized features to you through LinkedIn plugins such as our “Share” button.

Cookies and other ad technology such as beacons, pixels, and tags help us serve relevant ads to you more effectively. They also help us provide aggregated auditing, research, and reporting for advertisers, understand and improve our service, and know when content has been shown to you. Note: Because your web browser may request advertisements and beacons directly from third party ad network servers, these networks can view, edit, or set third party cookies, just as if you had requested a web page from their site. Ads served by LinkedIn may also set third party

cookies.

BizoID

ads.linkedin.com

Session - 6 months

Used for user identification for remarketing purposes.

UserMatchHistory

ads.linkedin.com

Session - 6 months

Provides information about users based on their

LinkedIn profile data

lidc

linkedin.com

Session

Used by the social networking service, LinkedIn, for tracking the use

of embedded services.

bcookie

linkedin.com

Session - 2 years

Used by the social networking service, LinkedIn, for tracking the use of embedded services.

1P_JAR

google.co.uk

Session - 6 months

This suite of cookies is used by Google to keep a track of user conversions, store preferences and use those preferences to serve (or not serve) advertising around the web, based on user

interests and engagement.

Various Unique Identifiers

These cookies allow our websites to remember information that changes the way the site behaves or looks, such as your preferred language or the region you are in - contains a unique ID Google uses to remember your preferences and other information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on.

Google set a number of cookies on any page that includes a Google Map. While we have no control over the cookies set by Google, they appear to include a mixture of pieces of information to measure the number and behaviour of Google Maps users. Most of the cookies expire 10 years after your last visit to a page containing a Google Map.

Security - Google security cookies to authenticate users, prevent fraudulent use of login credentials, and protect user data from unauthorized parties.

For example, we use cookies called ‘SID’ and ‘HSID’ which contain digitally signed and

encrypted records of a user’s Google account ID and most recent sign-in time. The combination of these two cookies allows us to block many types of attack, such as attempts to steal the content of forms that you complete on web pages.

CONSENT

google.co.uk

21 Years

APISID

google.com

Session - 2 years

DV

www.google.co.uk

Session - 6 months

Google ad personalisation

OGPC

google.co.uk

Session - 6 months

This cookie is used by Google to provide services and obtain anonymous information on browsing

activity.

NID

google.co.uk

Session - 6 months

Google ad personalisation

NID

.google.com

Session - 6 months

Google ad personalisation

SAPISID

.google.co.uk

Session

Used by Google to store user preferences and information

of Google maps

APISID

google.co.uk

Session - 2 years

Used by Google to store user preferences and information

of Google maps

SSID

google.co.uk

Session

This suite of cookies are used by Google to keep a track of user conversions, store preferences and use those preferences to serve (or not serve) advertising

around the web, based on

user interests and engagement.

Can also include a number of cookies on any page that includes a Youtube video. While we have no control over the cookies set by Google, they appear to include a mixture of pieces of information to measure the number and behaviour of Youtube users, including information that links your visits to our website with your Google account if you are signed in to one.

https://policies.google.com/technologies/types

NID

google.com

6 months

This cookie is set by Google tracks your preferences, such as preferred language

and location.

NID

gstatic.com

6 months

This cookie is set by Google tracks your preferences, such as preferred language

and location.

SID

google.co.uk

Session - 2 Years

Google uses this cookie to keep track of Google user activity on individual websites to assist with security monitoring of logged in Google Account users. This cookie is also used for content and

advertising personalisation.

HSID

google.co.uk

Session - 2 Years

Google uses this cookie to keep track of Google user activity on individual websites to assist with security monitoring of logged in Google Account users. This cookie is also used for content and

advertising personalisation.

au

rubiconproject.com

1 year

Rubicon Project cookies gather information with the

goal of optimising the

Programmatic advertising

Used for campaign targeting, optimisation,

effectiveness of advertisements

retargeting and reporting.

Rubicon use cookies to distinguish you from other users of this website and to provide increased functionality on our website. This helps us to provide you with a better user experience and also allows us to work to improve our website. Used to obtain statistics about how websites are used (including which pages are visited most often and how users came to visit our website); Evaluate website performance; and help ensure that the content / features on the website are relevant for future visits.

cd

rubiconproject.com

1 year

Rubicon Project cookies gather information with the goal of optimising the effectiveness of

advertisements

khaos

rubiconproject.com

1 year

Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same

ad network.

put_1185

rubiconproject.com

1 year

Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on

websites that use the same ad network.

rpb

rubiconproject.com

1 month

Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked,

with the purpose of

optimising ad display based on the user's movement on websites that use the same

ad network.

rpx

pixelrubiconproject.co m

1 month

Rubicon Project cookies gather information with the goal of optimising the effectiveness of

advertisements

ruid

rubiconproject.com

3 months

Rubicon Project cookies gather information with the goal of optimising the effectiveness of

advertisements

TDCPM

adsrvr.org

1 year

Registers a unique ID that identifies a returning user's

device. The ID is used for targeted ads.

Programmatic Advertising - The Trade Desk uses Non-PII to target and serve or to help our Clients to target and serve relevant advertising to consumers and to perform attribution analysis or other analytics regarding advertising audiences, as well as to compile, match and link audiences on behalf of advertisers. https://www.thetradedesk.com/general/privacy-

policy#howweuse

TDID

adsrvr.org

1 year

Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.

HRL8

mathtag.com

4 weeks

Programmatic pixels - Used for campaign tracking,

optimisation and retargeting.

Programmatic Advertising

These cookies are used as part of delivering advertising to your browser or mobile device on our website and elsewhere. They perform functions like preventing the same advertisements from continuously reappearing, ensuring that ads

bs_mop_u3s

u3s.mathtag.com

Session

Used for advertisers that intend to buy ads on certain

supply sources. They contain

an Advertiser ID and timeout information.

are properly displayed, and in some cases selecting advertisements that are based on your interests.

http://www.mediamath.com/cookie-notice/ http://www.mediamath.com/privacy-policy/

mt_misc

mathtag.com

1 month

Used to hold attributes about the browser for fraud prevention and other

technical optimizations.

mt_mop

mathtag.com

1 month

Used to synchronize the visitor ID with a limited number of trusted

exchanges and data partners

uuid

mathtag.com

1 year

Used to identify a unique visitor. It contains a unique, pseudonymous browser identifier. It does not contain information that is reasonably linkable to an

identifiable person.

uuidc

mathtag.com

1 year

anj

adnxs.com

3 months

Programmatic advertising - used for campaign tracking, optimisation and retargeting

- The anj cookie contains data denoting whether a cookie ID is synced with our partners. ID syncing enables our partners to use their data from outside the

Platform on the Platform.

Programmatic Advertising

Uses cookies to associate non-PII with browsers and devices, so that clients can then use the information to select ads for delivery by the Platform.

Interest-based advertising uses information collected across multiple web sites or mobile apps to predict users' preferences and to show ads that are most likely to be of interest to them. For example, if a user visits a travel site or uses a travel app, she might see travel-related ads on another site or app. Advertisers may also use

icu

adnxs.com

3 months

The icu cookie is used to select ads and limit the number of times a user sees

a particular ad. It contains

information such as the number of times an ad has been shown, how recently an ad has been shown, or how many total ads have

been shown.

other information they have or can acquire about users’ interests.

https://www.appnexus.com/en/company/cookie- policy https://www.appnexus.com/en/company/platfor m-privacy-policy

sess

adnxs.com

1 Day

The sess cookie contains a single non-unique value: “1”. It is used by the Platform to test whether a browser is

configured to accept cookies from AppNexus.

uuid2

adnxs.com

3 months

This cookie contains a unique randomly-generated value that enables the Platform to distinguish browsers and devices. It is matched against information

– such as advertising interest segments and histories of ads shown in the browser or device – provided by clients or other third parties and stored on the Platform. This information is used by clients to select advertisements for delivery by the Platform, and to measure the performance of, and attribute payment for, those advertisements. In addition, to enable clients to

use non-PII they collect

uid2

adnxs.com

3 months

outside the Platform or acquire from other third parties, this cookie is sometimes matched to clients’ or other third

parties’ cookies that contain

such non-PII.

TapAd_DID

tapad.com

2 months

Used to determine what type of devices (smartphones, tablets, computers, TVs etc.) is used

by a user.

We may collect information about select user behavior (e.g., when a user opens an application or interacts with that application) in an application, including whether or not the user is accessing certain pages or features or is responding to marketing messages.

https://www.tapad.com/privacy-policy

TapAd_TTD_SYNC

tapad.com

2 months

Used to determine what type of devices (smartphones, tablets, computers, TVs etc.) is used

by a user.

TapAd_TS

tapad.com

2 months

Used to determine what type of devices (smartphones, tablets, computers, TVs etc.) is used

by a user.

id

mookie1.com

1 Year

Used to build a profile of your interests and show you relevant adverts on other sites. This is based on

uniquely identifying your browser and internet device.

mdata

mookie1.com

1 Year

Registers a unique ID that

identifies a returning user's

device. The ID is used for

targeted ads.

syncdata_DBC

mookie1.com

9 Days

Used to build a profile of your interests and show you relevant adverts on other sites. This is based on uniquely identifying your

browser and internet device.

syncdata_TAP

.mookie1.com

9 Days

Used to build a profile of your interests and show you relevant adverts on other sites. This is based on uniquely identifying your

browser and internet device.

syncdata_TTD

mookie1.com

9 Days

Used to build a profile of your interests and show you relevant adverts on other sites. This is based on uniquely identifying your

browser and internet device.

UIDR

scorecardresearch.com

1 month

AddThis also makes use of Scorecard Research tracking which sets the UID and UIDR 3rd party cookies for

browser behaviour research.

UID

scorecardresearch.com

1 month

AddThis also makes use of Scorecard Research tracking which sets the UID and UIDR

3rd party cookies for browser behaviour research.

atuvs

addthis.com

1 month

Used by the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and

sharing platforms.

These cookies allow AddThis to collect certain anonymous information when you visit our website. AddThis may use non-personally identifiable information during your visits in order to provide advertisements about goods and services likely to be of greater interest to you. http://www.addthis.com/tos

atuvc

addthis.com

1 month

Used by the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and

sharing platforms.

uvc

addthis.com

1 month

Used by the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and

sharing platforms.

loc

addthis.com

1 month

Used by the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and

sharing platforms.

ouid

addthis.com

1 month

Used by the AddThis social sharing widget which is commonly embedded in websites to enable visitors

to share content with a

range of networking and

sharing platforms.

um

addthis.com

1 month

Used by the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and

sharing platforms.

na_id

addthis.com

1 month

Used by the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and

sharing platforms.

na_tc

.addthis.com

1 month

Used by the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and

sharing platforms.

ssc

addthis.com

1 month

Used by the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a

range of networking and sharing platforms.

sshs

addthis.com

1 month

Used by the AddThis social sharing widget which is

commonly embedded in

websites to enable visitors to share content with a range of networking and

sharing platforms.

stx_user_id

sharethrough.com

1 month

Analytics, multivariate testing, and site

optimisation.

JSESSIONID

wbs.ac.uk

Never

ColdFusion Session

management

ColdFusion uses cookies to tie them to a set of session variables. By default, these cookies are persistent cookies and are set to never expire.

CFIDE

wbs.ac.uk

Never

ColdFusion Session

management

CFTOKEN

wbs.ac.uk

Never

ColdFusion Session management - Used in conjunction with cfid this cookie helps to uniquely identify a client device (browser) to enable the site

to maintain user session variables.

REMEMBER

wbs.ac.uk

User defined

Saves a cookie to keep you logged in to the WBS

website

ORIGINALURLTOKEN

wbs.ac.uk

Never

Used to anonymously track

sessions within the website

MOBILEFORMAT

wbs.ac.uk

Session (when you close your

browser)

true/false, whether or not to show mobile format of

website

_gat*

google.com

1 minute

Google - Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named

_dc_gtm_<property-id>.

_gid

google.com

24 hours

Google - Used to distinguish

users.

_dc_gtm*

google.com

1 minute

Google - Used to throttle

request rate.

_ga

google.com

2 years

Google - Used to distinguish

users.

_gcl_au

google.com

3 months

Used by Google AdSense for experimenting with advertisement efficiency across websites using their services - Main purpose of this cookie

is: Targeting/Advertising

_fbp

wbs.ac.uk

3 months

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party

advertisers

displaycookienotice

wbs.ac.uk

Never

Tells us if you've seen our

cookie notice