Strategic Entrepreneurship and Innovation, International Entrepreneurship, Biology of Entrepreneurship, Decision-making under Uncertainty
Noni is an Associate Professor within the Entrepreneurship and Innovation group at Warwick Business School. She specialises in firm capabilities, international entrepreneurship, and entrepreneurial and innovation strategies. Noni obtained her PhD at Imperial College and was awarded a fully funded PhD scholarship by the Innovation Studies Centre and the EPSRC. During her studies in the Innovation and Entrepreneurship group of Imperial College she investigated the process of capability development in ventures that experienced significant liabilities of foreignness and liabilities of newness. Noni was granted access to the confidential Kauffman Firm Survey and won two awards from the E.M. Kauffman Foundation. She holds an MSc (Distinction) in Entrepreneurship from the University of Nottingham. Prior to that she had spent a semester at the University of Tampere and the Tampere University of Technology in Finland.
Noni received the WBS Outstanding Contribution to Research Award 2016/17. She won an award for her outstanding contribution to Undergraduate teaching 2013/14 and 2015/16 from WBS. She was also awarded a WBS Outstanding Doctoral Programme Teacher award 2015/16.
Noni has worked in a range of industries including biotechnology and advertising. She is the co-founder of a Community Interest Company and has been involved in the innovation process of a technology start-up that invented the first blood test to screen for cancer in dogs and cats. She is a member of the Strategic Management Society and the Academy of Management. Her work has appeared at top conferences including the Academy of Management, Druid and Babson.