Her research interest lies in business and policy issues underlying online markets and IT-enabled communities. It covers a wide range of topics, including 1) digital marketing, 2) social media and online communities, 3) crowd-based microfinance. To pursue these research topics, she employs a variety of research methods including sequence analysis, econometrics, machine learning, natural experiment, lab experiment, etc. She has presented her research at leading academic conferences such as the International Conference on Information Systems (ICIS), the Hawaii International Conference on System Sciences (HICSS), among others.
DING Yi is an Assistant Professor of the Information Systems and Management Group at Warwick Business School. She received her PhD degree in Information Systems and Analytics from School of Computing, National University of Singapore. Prior to that, she received her Bachelor's degree from Fudan University in China.