We're delighted to welcome you to the second annual Warwick Luxury & Innovation Hub. Taking place at Warwick Business School's London base, this edition will look at the evolution of luxury, focusing on digital and experiential luxury for the new generation.
Digital technologies, including social media, challenge a number of fundamental premises of luxury consumption and luxury brand management. This second annual forum aims to create an understanding of how consumption and brand communication techniques may evolve in line with new generations and a constantly-changing digital context.
Professors Qing Wang and Giorgio Riello co-founded the Luxury & Innovation Hub in June 2016, with the aim of promoting evidence-based debate and generating new insights in luxury and innovation.
For more information and reservations, please see here.