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25 July 2017

The Evolution of Luxury: Digital and Experiential Luxury for the

Free Event • Registration Required

We're delighted to welcome you to the second annual Warwick Luxury & Innovation Hub. Taking place at Warwick Business School's London base, this edition will look at the evolution of luxury, focusing on digital and experiential luxury for the new generation.

Digital technologies, including social media, challenge a number of fundamental premises of luxury consumption and luxury brand management. This second annual forum aims to create an understanding of how consumption and brand communication techniques may evolve in line with new generations and a constantly-changing digital context.

Professors Qing Wang and Giorgio Riello co-founded the Luxury & Innovation Hub in June 2016, with the aim of promoting evidence-based debate and generating new insights in luxury and innovation.

For more information and reservations, please see here.

// With

Please visit lih.eventbrite.co.uk for more information on our roster of internationally-acclaimed speakers.
 

// Where

Reception area, 17th Floor, The Shard
London
SE1 9SG
UK Get directions »

// When

Tuesday 25 July 2017, 09:00 - 17:30

// Contact

events@wbs.ac.uk
024 765 24660

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