The latest developments in immersive technology have opened up new ways of engaging with products and brands. This interactive session, in partnership with the Chartered Institute of Marketing, will showcase some of the latest technology and allow you to experience it for yourself. Attendees will see examples of how the technology has been used to allow interaction at events, showcases and in direct marketing communications.
The event is ideal for marketers who want to understand how immersive marketing technology can be used to engage with an audience in a captivating and memorable way. It will also be of interest to architects and building technicians who will be able to see how BIM models can be used in engaging ways beyond their purpose.
Joe Ashton, Creative Director at Exhibit Interactive, will be demonstrating digital solutions for BIM and CAD models. He will show how construction details which have previously been difficult to communicate come alive with the addition of technology. The solutions can be used for events and ongoing marketing activity ensuring the maximum is gained from the investment.
Agenda:
17:30 Registration and networking
18:00 Presentations begin, followed by further networking
20:00 Event close
For more information, and to book your place, please visit the CIM website here.