Staff Directory

Dr Chengwei Liu

Associate Professor of Strategy and Behavioural Science

Research Interests

Analytical Behavioural Strategy; Luck; Diversity; Nudge

For more information and downloading published papers, please visit:
Chengwei's personal website

Teaching in 2018-2019

Doctorate in Business Administration
  • WBDB18: Innovation & Technology Management
Evening Executive MBA (London)
  • IB9S9N: Strategic Advantage
Executive MBA
  • IB9AP0: Behavioural Sciences for the Manager
  • IB9GV0: Doing Business in China
  • IB9S90: Strategic Advantage
Executive MBA (London)
  • IB9APL: Behavioural Sciences for the Manager
  • IB9S9L: Strategic Advantage
Strategic Leadership
  • IB9GAL: Creating Strategic Advantage

Behavioural Science Group, Strategy & International Business

Email:  /  Tel: 024 765 22087  /  Room: 2.223


Download Chengwei's CV here

Chengwei Liu (Ph.D., Cambridge) is Associate Professor of Strategy and Behavioural Science and Director of Executive MBA at Warwick Business School (London Shard). Thinkers50 name Chengwei as a next generation management guru and Poets&Quants name Chengwei a Top 40 under 40 MBA Professor. He serves on the editorial boards of Organization Science and Strategy Science.

Chengwei is an expert on executive decision making. He turns decision biases on their head and teaches executives (a) how to draw on behavioural science knowledge to search for contrarian opportunities and then utilising data analytics to formulate a specific exploitation strategy to gain a competitive advantage, i.e., "Analytical Behavioural Strategy"; (b) how to "nudge" leaders and stakeholders to improve decision making; (c) how to engineer diversity within organizations and their ecosystem to enhance creativity and innovation. Chengwei also studies the role of luck in business and his forthcoming book, "The Unconventional Wisdom of Luck", elaborates how leaders can maximize the return on luck by avoiding being fooled by randomness and to take advantage of the ways others mistake luck for skill.

Trained as an economist at National Taiwan University, Chengwei obtained his PhD at University of Cambridge. He was a visiting professor at NYU and Wharton and taught at University of Oxford, National University of Singapore, Peking University and Boston University. His work is featured in leading academic journals (e.g., Academy of Management Review, PNAS, Organization Science), practitioner journals (e.g., California Management Review, Harvard Business Manager) and media worldwide (e.g., New York Times, Financial Times, the Times, Forbes, Psychology Today, Der Spiegel, BBC). Chengwei has won 12 excellent teaching awards since 2012.

Chengwei's interview with Professor Emeritus James G March (1928-2018) at Stanford in 2013: video


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