Staff Directory

Dr Chengwei Liu

Associate Professor of Strategy and Behavioural Science

Research Interests

Analytical Behavioral Strategy; Luck; Diversity; Nudge

Chengwei is an expert on behavioral strategy and executive decision making. His research turns decision biases on their head and he translates the insights into teaching executives (a) how to gain advantage by exploiting rivals' biases through combining behavioral insights and data analytics, i.e., "Analytical Behavioral Strategy"; (b) how to "nudge" leaders and stakeholders to improve decision making; (c) how to engineer diversity within organizations and their ecosystem to enhance creativity and innovation.

Behavioural Science Group, Strategy & International Business

Email:  /  Tel: 024 765 22087  /  Room: 2.223


A native of Taiwan, Chengwei Liu (Ph.D., Cambridge) taught at Cambridge, Oxford, MIT, INSEAD, University of Singapore, Peking University, and won more than 20 research and teaching awards. Thinkers50 name Chengwei a leading management thinker and Poets&Quants name Chengwei a Top 40 under 40 MBA Professor. Chengwei's book "Luck: A key idea for business and society" summarizes his research on how to quantify and strategize with luck in sports, investment and business. His current research focuses on how organizations should manage diversity and (re)design themselves in the age of AI.

Chengwei is currently on leave. For more information and downloading published papers, please visit:
Chengwei's personal website
Chengwei's CV


Journal Articles

Journal Item

Book Items


  • Chengwei Liu () "Luck : a key idea for business and society",,

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