Staff Directory

Dr Chengwei Liu

Associate Professor of Strategy and Behavioural Science

Research Interests

Analytical Behavioral Strategy; Luck; Diversity; Nudge

Chengwei is an expert on behavioral strategy and executive decision making. His research turns decision biases on their head and he translates the insights into teaching executives (a) how to gain advantage by exploiting rivals' biases through combining behavioral insights and data analytics, i.e., "Analytical Behavioral Strategy"; (b) how to "nudge" leaders and stakeholders to improve decision making; (c) how to engineer diversity within organizations and their ecosystem to enhance creativity and innovation.

Chengwei also studies the role of luck in business and his forthcoming book, "The Unconventional Wisdom of Luck", elaborates how leaders can maximize the return on luck by avoiding being fooled by randomness and to take advantage of the ways others mistake luck for skill.

For more information and downloading published papers, please visit:
Chengwei's personal website

Behavioural Science Group, Strategy & International Business

Email:  /  Tel: 024 765 22087  /  Room: 2.223


Chengwei Liu (Ph.D., Cambridge) is Associate Professor of Strategy and Behavioural Science and Director of Executive MBA (London Shard) at Warwick Business School. His work is published in leading academic journals (such as Academy of Management Review, PNAS, Organization Science) and featured in media worldwide (such as New York Times, Financial Times, BBC, Der Spiegel). Chengwei taught at Warwick, Cambridge, Oxford, National University of Singapore, Peking University, Boston University and has won 20+ excellent teaching awards since 2012. He now leads executive education modules on Nudging Organizational Changes and Creating Strategic Advantage. He publishes and serves on the editorial boards of Organization Science and Strategy Science. Thinkers50 name Chengwei a leading management thinker and Poets&Quants name Chengwei a Top 40 under 40 MBA Professor.

Chengwei's interview with Professor Emeritus James G March (1928-2018) at Stanford in 2013: video

Download Chengwei's CV here


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