Healthcare and Consumer Wellbeing
Judgment and Decision Making
Goals and Motivation
Teaching in 2021-2022
IB3M50: Advanced Analysis for Marketing Decisions
IB2B60: Marketing Research
IB1480: Principles of Marketing
Dr Isabel Ding is Assistant Professor of Marketing at the Warwick Business School, University of Warwick. Isabel obtained her Ph.D. in Marketing from the National University of Singapore.
Isabel's research focuses on consumer behaviour, particularly in relation to healthcare and consumer wellbeing, judgment and decision making, goals and motivation, and meta-science. Her research has been published in Psychological Bulletin.
Prior to her academic career, Isabel spent several years in consulting, where she focused on business and marketing strategy.
Landy, J. F., Jia, M., Ding, I. L., Viganola, D., Tierney, W., Dreber, A., Johannesson, M., Pfeiffer, T., Ebersole, C. R., Gronau, Q. F., Ly, A., van den Bergh, D., Marsman, M., Derks, K., Wagenmakers, E., Proctor, A., Bartels, D. M., Bauman, C. W., Brady, W. J., Cheung, F., Cimpian, A., Dohle, S., Donnellan, M. B., Hahn, A., Hall, M. P., Jiménez-Leal, W., Johnson, D. J., Lucas, R. E., Monin, B., Montealegre, A., Mullen, E., Pang, J., Ray, J., Reinero, D. A., Reynolds, J., Sowden, W., Storage, D., Su, R., Tworek, C. M., Van Bavel, J. J., Walco, D., Wills, J., Xu, X., Yam, K. C., Yang, X., Cunningham, W. A., Schweinsberg, M., Urwitz, M. and Uhlmann, E. L. (2020) "Crowdsourcing hypothesis tests : making transparent how design choices shape research results", Psychological Bulletin, 146, 5, 451-479