Dr Jenny Lloyd is an Associate Professor and Teaching and Learning Lead within the Marketing Group at Warwick Business School. A Senior Fellow of the HEA and a Fellow of the Warwick International Higher Education Academy (WIHEA), Jenny is a passionate advocate of authentic teaching and assessment approaches. She has won numerous Business School awards for her teaching and her pastoral support and has been shortlisted for the prestigious University-wide WATE award.

Following a successful career as a marketing practitioner, Jenny actively works to bring her experience of practice into the classroom using real-life cases and engagement with practicing marketers. Jenny's specialist subject areas are Consumer Behaviour, Integrated Marketing Communications and Brand Management. She teaches across a range of undergraduate and postgraduate modules as well as supervising postgraduate dissertations. In her modules, she employs innovative approaches in both her teaching and assessment that not only engage students in active learning but develop the valuable transferrable skills that support employability.

Jenny's subject-based research is grounded in the application of marketing theory to the field of politics with a particular focus on political branding and voter engagement. She has published and presented extensively, nationally and internationally, on the subject of voter engagement and political brands and has made numerous media appearances on both BBC radio and television on the subject. She is also co-author of the Routledge textbook 'Marketing Communications'. In addition, Jenny is an active researcher and mentor in the field of pedagogy. Her work on authentic assessment and fairness in assessment has been presented at national and international conferences and she currently leads the international WBS/Monash University Special Interest Group in Authenticity and Employability.