Staff Directory

Dr Krystallia Moysidou

Senior Teaching Fellow

Teaching in 2020-2021

  • IB2B10: CORE: Entrepreneurial Mindset
  • IB2680: Entrepreneurial Finance and Venture Capital
  • IB2170: Starting a Business

Entrepreneurship & Innovation

Email:  /  Tel: 024 765 23068  /  Room: 3.220


Krystallia is a Lecturer at Warwick Business School, specializing in Entrepreneurship and Innovation. Prior to her current appointment at WBS, she held academic and visiting positions at the University of Hamburg (Germany), Technical University of Munich (Germany), University of St. Gallen (Switzerland) and MacQuarie University (Australia). Krystallia holds a BSc in Business Administration (Hons), an MSc in International Business and Management (Distinction) and a PhD in Management (summa cum laude).

Krystallia is an expert in designing and delivering interactive, practice-based entrepreneurship and innovation modules. Over the last 10 years, she has delivered a plethora of UG, PG and PhD modules to four different leading universities and has won various teaching awards. Moreover, she has delivered intrapreneurship and innovation training to executives in the automotive industry in Munich. Krystallia is a Fellow of the UK Higher Education Academy (HEA).

Krystallia's current research work focuses on understanding: a) the decision making process in crowd-based organizing and particularly in crowdfunding, and b) the impact of crowd-based organizing in our society, in particular in healthcare provision, political attitudes and the organization of the state. In the first core line of research, Krystallia is particularly interested in exploring the role of trust in the decision making of the crowd as well as the interplay of cognition and affect in the decision-making process. She takes a behavioral approach and utilizes appropriate methods e.g. experiments using eye trackers. In the second research theme, she builds on social psychology results and political theories to explore the impact of crowd-based organizing on the provision and the funding of healthcare; how it changes social attitudes towards the way the state is organized; and how it affects perceptions on individual social responsibility. Furthermore, Krystallia works on projects on gamification, the future of work and green innovation.

To pursue the above research topics, Krystallia employs a variety of research methods including experiments, surveys, case studies. Her work has appeared in leading academic outlets (e.g. Journal of Small Business Management) and conferences (e.g. Academy of Management, Babson College Entrepreneurship Research Conference, European Academy of Management).

Krystallia has received funding by various institutions including the George and Victoria Karelia Foundation, the Greek State Scholarships Foundation, etc. She is a member of the European Crowdfunding Network, which aims to provide evidence based support to policy makers and crowdfunding practitioners in the EU.


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