Kalina Staykova and her colleagues used their studies of MobilePay to create a competition grid advising firms how to defeat multiple rivals online.
Digital Transformation of Sales will help you to transform your sales function, introducing you to the latest principles and best practice in three intensive days
From lead generation to aftersales service, tasks are being increasingly replaced or enhanced by technologies such as analytics, automation, e-commerce – and more recently fuelled by latest developments in artificial intelligence. How do you keep pace with these changes, while ensuring a high-level of customer service?
Digital sales technologies are complex and evolving rapidly, so keeping track of and understanding latest trends in depth is extremely challenging. Alongside this, many organisations introduce digital technologies unsystematically, which is a recipe for failure. Successful digital transformation is a change issue more so than a technological issue, and so organisations need to learn to drive a fundamental shift in their culture.
Digital Transformation of Sales is for anyone who wants to learn how the latest digital trends may benefit their own sales function.
- Start Date New dates TBC
- Duration 3 days
- Location London - The Shard
- Format Part-time
- Fees £3,900 *
* See fees and funding for fees breakdown.
The latest in digital transformation: Learn about the latest developments in the digital transformation of sales, and understand the factors that determine success or failure when leading initiatives within your organisation
Gain practical tools: We’ll cover key trends such as sales analytics, sales force automation, artificial intelligence, e-commerce, and platforms. We’ll emphasise practical application, so that what you learn is directly transferable into your organisation immediately, with the tools and frameworks so you can continue innovating in the future
Innovative sales strategy canvas: Applying this to your own business, you’ll work on an overarching digital sales strategy and then deep-dive into one specific transformation initiative, and leave with a
systematic digital transformation plan for your business
Diverse perspectives and peer learning: The course will open up a new network of industry peers
and Warwick Business School faculty to you, who will help you expand your knowledge, offer insights from their own business experiences, and be a sounding board for your ideas.