Decision-making and Analytics

Decision-making and Analytics

We have the largest Decision-making and Analytics group in Europe with the subject a growing area of influence with businesses and policymakers around the world. 

Decision-making and Analytics brings together many disciplines such as psychology, economics and biology, to study human behaviour and decision making. Its insights have led to ‘nudges’ being developed for many different contexts from tax collecting to reducing alcohol consumption to help people improve their thinking and decisions. 

The success of these interventions has led to governments across the world creating their own ‘nudge units’, such as the UK’s Behavioural Insights Team, which we often partner and work with. 

Our Decision-making and Analytics group produces and disseminates cutting edge research and advises managers and policymakers about how to induce behavioural changes for better organisations and societies. 

 

Latest Decision-making and Analytics Research

Decision-making and Analytics
WBS academic advising NHS on COVID-19 response

Ivo Vlaev, Professor of Behavioural Science, has been helping the UK tackle the pandemic as part of the National Health Service’s (NHS) COVID Behaviour Change Unit. 

Decision-making and Analytics
How is COVID-19 affecting people's personality?

Parasite stress is a known phenomena and is probably happening in the pandemic. Tim Mullett has been testing how a widespread infectious disease changes people's personality.