We have the largest Decision-making and Analytics group in Europe with the subject a growing area of influence with businesses and policymakers around the world.
Decision-making and Analytics brings together many disciplines such as psychology, economics and biology, to study human behaviour and decision making. Its insights have led to ‘nudges’ being developed for many different contexts from tax collecting to reducing alcohol consumption to help people improve their thinking and decisions.
The success of these interventions has led to governments across the world creating their own ‘nudge units’, such as the UK’s Behavioural Insights Team, which we often partner and work with.
Our Decision-making and Analytics group produces and disseminates cutting edge research and advises managers and policymakers about how to induce behavioural changes for better organisations and societies.
Ivo Vlaev, Professor of Behavioural Science, reveals the six main biases that affect our decisions and some simple strategies to overcome them.
Nick Chater on how governments and systems use nudge theory to shift responsibility to individuals rather than themselves – but who creates the issues in the first place?
Nick Lee, Professor of Marketing, reveals why a culture change is needed in sales if they are to get the best of new data analytics tools.
New research suggests that people may not always want help with sticking to their New Year’s resolutions.
Saving the planet from the effects of climate change won't just require governments to take action, but everybody to change their habits to live a greener lifestyle. Lory Barile explains how nudges will help.
People plunged into debt because of rising living costs are not seeking the financial help available, research has found.
Nudging is becoming increasingly popular among policymakers, business and organisations, but Tim Mullett says it is important to understand its disadvantages.
In the turbulent post-COVID environment, Mairead Brady argues companies need to make sure they have the right marketing leadership and stay agile
The sounds of certain words can grate for some people and there is a reason for that. Nick Chater and Morten Christiansen explain how sound symbolism works.
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