In the turbulent post-COVID environment, Mairead Brady argues companies need to make sure they have the right marketing leadership and stay agile
Decision-making and Analytics
We have the largest Decision-making and Analytics group in Europe with the subject a growing area of influence with businesses and policymakers around the world.
Decision-making and Analytics brings together many disciplines such as psychology, economics and biology, to study human behaviour and decision making. Its insights have led to ‘nudges’ being developed for many different contexts from tax collecting to reducing alcohol consumption to help people improve their thinking and decisions.
The success of these interventions has led to governments across the world creating their own ‘nudge units’, such as the UK’s Behavioural Insights Team, which we often partner and work with.
Our Decision-making and Analytics group produces and disseminates cutting edge research and advises managers and policymakers about how to induce behavioural changes for better organisations and societies.
Nudging is becoming increasingly popular among policymakers, business and organisations, but Tim Mullett says it is important to understand its disadvantages.
‘Things aren’t what they used to be’ because we are suffering from psychological biases, according to Nick Chater.
Analysis of 2,800 investors found that not only did the female investors outperform the FTSE 100 over the last three years but they also outshone their male counterparts.
Professor Nick Chater reveals how cognitive bias can trap business leaders facing unfamiliar decisions.
Naomi Muggleton, Neil Stewart and Nick Lee detail how banks can meet new consumer protection rules.
WBS research found a third of primary schools have no male classroom teachers and male secondary school teachers are at a record low.
Buying luxury goods is an addictive status symbol that Naomi Muggleton finds is exacerbated by inequality and social anxiety.
Nick Chater, Professor of Behavioural Science, reveals his research into the randomness and unpredictability of our behaviour and why it's necessary.