Building a strategic advantage is central to any organisation’s future, but with the fourth industrial revolution set to unleash technologies that could side-swipe any industry, create new ones and deconstruct the very notion of an ‘industry,’ strategists need new tools.
From open strategy and behavioural strategy to strategy process and practice, how organisations decipher what they need to do today will help them shape the future to their advantage.
With our research in top journals like Academy of Management Review and Organization Science, WBS is helping companies large and small to build the guiding principles they need to succeed, and our students benefit on highly-ranked courses like the MSc Marketing & Strategy.
Stefano Li Pira shares three steps for strategic imitation and reveals why it is more nuanced than simply copying competitors.
In an increasingly uncertain and volatile environment, being resilient can also become a competitive advantage.
Christian Stadler reveals how mobile payment platform M-PESA outmanoeuvred some of the world's biggest firms to dominate in Kenya.
Rene Wiedner explores how the vinyl renaissance create a billion pound market and what it can teach leaders in other legacy industries.
Christian Stadler reveals how carefully adapting its strategy helped Walmart to a record stock price and impressive business results.
Sotirios Paroutis reveals how businesses can use big data analytics to enhance their strategy.
Nigel Driffield warns of the potential pitfalls of Czech billionaire Daniel Kretinsky's bid for Royal Mail.
Christian Stadler explores why Exxon is outperforming Shell despite the latter investing more in renewables - and what that means for the energy transition.
Jonothan Neelands, Haley Beer, and Mark Scott reveal how a Golden Thread of national ambition for major events can benefit the UK.
X
Facebook
LinkedIn
YouTube
Instagram
Tiktok