Building a strategic advantage is central to any organisation’s future, but with the fourth industrial revolution set to unleash technologies that could side-swipe any industry, create new ones and deconstruct the very notion of an ‘industry,’ strategists need new tools.
From open strategy and behavioural strategy to strategy process and practice, how organisations decipher what they need to do today will help them shape the future to their advantage.
With our research in top journals like Academy of Management Review and Organization Science, WBS is helping companies large and small to build the guiding principles they need to succeed, and our students benefit on highly-ranked courses like the MSc Marketing & Strategy.
Communication is crucial to how a strategy is implement. Loizos Heracleous reveals the key steps to securing staff buy-in for your strategy
John Colley takes a look at Meta's challenge to Twitter with Threads and the strategic challenges now facing Elon Musk.
Christian Stadler argues that doubt can drive curiousity and improvement - if organisations have the right culture.
Koen Heimeriks reveals the perfect way to announce a takeover in order to please the markets.
NASA was still using comupters from the Apollo moon landing when John Muratore joined in 1983. Find out how he fought bureaucracy to bring them up to date.
How can NASA keep ahead in the space race? In this Core article WBS academic Loizos Heracleous suggests a dual strategy is required.
Christiane Bellucci details the five questions organisations need to ask before they open up their strategy-making process for fresh ideas.
After years of living off investors' funding it looks like the good times are over for the likes of Uber, Deliveroo and Just Eat, says John Colley.
Its market share might be down but the future for Apple is still very bright according to Professor Loizos Heracleous.
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