Building a strategic advantage is central to any organisation’s future, but with the fourth industrial revolution set to unleash technologies that could side-swipe any industry, create new ones and deconstruct the very notion of an ‘industry,’ strategists need new tools.
From open strategy and behavioural strategy to strategy process and practice, how organisations decipher what they need to do today will help them shape the future to their advantage.
With our research in top journals like Academy of Management Review and Organization Science, WBS is helping companies large and small to build the guiding principles they need to succeed, and our students benefit on highly-ranked courses like the MSc Marketing & Strategy.
Christian Stadler reveals how redeploying staff can improve communication and spread best practice across a firm.
Everyone makes mistakes, but the world's biggest companies rarely suffer lasting damage from corporate scandals. Irina Surdu explores why.
Jeff Bezos, Elon Musk, and Mark Zuckerberg were inspired by sci-fi. Christian Stadler argues that other bosses would be wise to follow their lead.
Evidence suggests many firms are clinging to 20th century practices. Maja Korica explores how bosses should judge workers in a post-pandemic world.
Covid-19 accelerated the shift to online shopping but grocery delivery firms face a battle to survive, warns Professor of Practice John Colley.
Research by Professor John Rudd explores how team building days and leadership style can overcome self-interest in company decision-making.
Research from WBS shows employees who designed and edited PowerPoint presentations had a strong influence on company strategy.
Management fads and concepts come and go, but why do some gain more traction than others. Jeker Denrell, Professor of Behavioural, unearths some important lessons.
After months of work on a new innovation R&D teams are constantly frustrated by a lack of adoption among fellow workers. Christian Stadler and colleagues detail how to end wasting money and resources on a lack of take-up.
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