Building a strategic advantage is central to any organisation’s future, but with the fourth industrial revolution set to unleash technologies that could side-swipe any industry, create new ones and deconstruct the very notion of an ‘industry,’ strategists need new tools.
From open strategy and behavioural strategy to strategy process and practice, how organisations decipher what they need to do today will help them shape the future to their advantage.
With our research in top journals like Academy of Management Review and Organization Science, WBS is helping companies large and small to build the guiding principles they need to succeed, and our students benefit on highly-ranked courses like the MSc Marketing & Strategy.
Christian Stadler argues that doubt can drive curiousity and improvement - if organisations have the right culture.
NASA was still using comupters from the Apollo moon landing when John Muratore joined in 1983. Find out how he fought bureaucracy to bring them up to date.
How can NASA keep ahead in the space race? In this Core article WBS academic Loizos Heracleous suggests a dual strategy is required.
Christiane Bellucci details the five questions organisations need to ask before they open up their strategy-making process for fresh ideas.
After years of living off investors' funding it looks like the good times are over for the likes of Uber, Deliveroo and Just Eat, says John Colley.
Communication is crucial to how a strategy is implement. Loizos Heracleous reveals the key steps to securing staff buy-in for your strategy
Its market share might be down but the future for Apple is still very bright according to Professor Loizos Heracleous.
Christian Stadler, alongside his research colleagues, reveal how opening up the strategy-making process to outsiders can help companies strike an innovative and better path.
Shemuel Lapronti reveals how the social tensions between neighbourhoods in Siena show us how to emerge from rivalries stronger.
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