Building a strategic advantage is central to any organisation’s future, but with the fourth industrial revolution set to unleash technologies that could side-swipe any industry, create new ones and deconstruct the very notion of an ‘industry,’ strategists need new tools.
From open strategy and behavioural strategy to strategy process and practice, how organisations decipher what they need to do today will help them shape the future to their advantage.
With our research in top journals like Academy of Management Review and Organization Science, WBS is helping companies large and small to build the guiding principles they need to succeed, and our students benefit on highly-ranked courses like the MSc Marketing & Strategy.
Its market share might be down but the future for Apple is still very bright according to Professor Loizos Heracleous.
Christian Stadler, alongside his research colleagues, reveal how opening up the strategy-making process to outsiders can help companies strike an innovative and better path.
Shemuel Lapronti reveals how the social tensions between neighbourhoods in Siena show us how to emerge from rivalries stronger.
Research by Professor John Rudd explores how team building days and leadership style can overcome self-interest in company decision-making.
Covid-19 accelerated the shift to online shopping but grocery delivery firms face a battle to survive, warns Professor of Practice John Colley.
Jeff Bezos, Elon Musk, and Mark Zuckerberg were inspired by sci-fi. Christian Stadler argues that other bosses would be wise to follow their lead.
With the great depression underway, HR has an opportunity to prove its worth by learning from two success stories.
Everyone makes mistakes, but the world's biggest companies rarely suffer lasting damage from corporate scandals. Irina Surdu explores why.
Christian Stadler reveals how redeploying staff can improve communication and spread best practice across a firm.
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