Once a company designs its strategy to achieve its mission how does it make sure it is on course and actually implementing the strategy? Loizos Heracelous, Professor of Strategy, explains.
Strategy and Organisational Change
Building a strategic advantage is central to any organisation’s future, but with the fourth industrial revolution set to unleash technologies that could side-swipe any industry, create new ones and deconstruct the very notion of an ‘industry,’ strategists need new tools.
From open strategy and behavioural strategy to strategy process and practice, how organisations decipher what they need to do today will help them shape the future to their advantage.
With our research in top journals like Academy of Management Review and Organization Science, WBS is helping companies large and small to build the guiding principles they need to succeed, and our students benefit on highly-ranked courses like the MSc Marketing & Strategy.
Christian Stadler, alongside his research colleagues, reveal how opening up the strategy-making process to outsiders can help companies strike an innovative and better path.
Jerker Denrell unravels why so many managers make bad strategic decisions and suggests some helpful hints on how to improve.
Christian Stadler investigates the drug's surprising strategy for success.
Shemuel Lapronti reveals how the social tensions between neighbourhoods in Siena show us how to emerge from rivalries stronger.
Unilever are under attack from activist investors as their returns continue to disappoint and their share price slides. John Colley analyses what is going on at the British multinational.
High-profile companies are often caught up in scandals and spend huge amounts of money on PR to protect their reputation. Irina Surdu's research looks at how badly a reputation is damaged by negative headlines.
Management fads and concepts come and go, but why do some gain more traction than others. Jeker Denrell, Professor of Behavioural, unearths some important lessons.
Jerker Denrell explores the impact of luck and overemphasis on previous success in this article, originally published in Harvard Business Review.