Building a strategic advantage is central to any organisation’s future, but with the fourth industrial revolution set to unleash technologies that could side-swipe any industry, create new ones and deconstruct the very notion of an ‘industry,’ strategists need new tools.
From open strategy and behavioural strategy to strategy process and practice, how organisations decipher what they need to do today will help them shape the future to their advantage.
With our research in top journals like Academy of Management Review and Organization Science, WBS is helping companies large and small to build the guiding principles they need to succeed, and our students benefit on highly-ranked courses like the MSc Marketing & Strategy.
Sotirios Paroutis reveals how businesses can use big data analytics to enhance their strategy.
Nigel Driffield warns of the potential pitfalls of Czech billionaire Daniel Kretinsky's bid for Royal Mail.
Christian Stadler explores why Exxon is outperforming Shell despite the latter investing more in renewables - and what that means for the energy transition.
Jonothan Neelands, Haley Beer, and Mark Scott reveal how a Golden Thread of national ambition for major events can benefit the UK.
A major new report sets out a national ambition for how the UK can strengthen the ecosystem around major events and expand their long-term social impact.
Keith Grint reveals what managers can learn about leadership from the success and failure of Second World War commanders to mark the 80th anniversary of the D-Day landings.
Most transformation projects fail dismally. Loizos Heracleous reveals three strategies to make digital transformation a success.
Christian Stadler shares three lessons from African start-up Hello Tractor on achieving start-up success through a mix of new and old technology.
The vinyl revival continues and ahead of Record Store Day, Rene Wiedner's research reveals why.
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