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MSc Marketing & Consumer Behaviour

Explore how people think, feel and behave as consumers, and learn how organisations can use these insights to build stronger connections with their audiences through our MSc Marketing & Consumer Behaviour.

This course examines the psychological, social and technological influences that shape consumer behaviour. By combining marketing practice with behavioural research, analytics and digital innovation, you'll learn how to interpret customer insights, solve real-world business challenges and develop strategies that deliver value for both organisations and consumers.

The data is for the use of the University and will not be disclosed to external organisations, other than those acting as agents for the University. Your data will be will be shared within the University, as deemed appropriate, to keep you in touch with the University. Your data is also subject to the University’s Website Terms and Conditions and the central University Data Protection Policy. You may withdraw from these communications at any time by contacting the Study at Warwick Team at yourwarwick@warwick.ac.uk.