Explore two disciplines at the heart of business strategy in our unique dual-focus course, MSc Marketing & Strategy
Planning for a career in marketing or strategic management, brand management, or business planning in a management consultancy or a marketing agency?
Our specialist MSc Marketing & Strategy course combines these two key disciplines, providing the theoretical background for making sound marketing decisions, both within companies and from advisory perspectives in service providers and consultancies. Our teaching illustrates the application of learned techniques to real-life situations.
Through this course, you’ll discover that marketing is not a free-standing activity, but one that needs to be at the heart of company strategy. The dual strands of this degree enhance understanding of the broader implications of decisions for the organisation as a whole, giving you the confidence and expertise to apply your skills in a variety of roles in company development.
- Application Deadline 2 August 2024
- Start Date September 2024
- Duration 1 year
- Location Warwick Campus
- Format Full-time
- UK Fees £27,300 *
- EU/International Fees £34,550 *
* See fees and funding for fees breakdown.
Delve into both Marketing and Strategy to gain a balanced understanding of key disciplines
Gain a real-life industry perspective from regular guest speakers and case studies
Choose to specialise in Marketing, Strategy, or both – your course, your focus!
Dedicated careers coaching by course specialists
Option to choose our Business in Practice module or consultancy project, designed to help you put your learnings into practice.
Foreign Language Study
This course offers optional free foreign language study in the evenings across all three terms. This is an opportunity to develop the basics of a new language. There is a choice of six different languages, all at beginner-level (please note we are not able to offer classes at intermediate/advanced level).