Explore the frontiers of two crucial business disciplines in this unique course.
Are you seeking a career in marketing or strategic management, brand management, or business planning in a management consultancy or a marketing agency?
MSc Marketing & Strategy combines the two disciplines providing the theoretical background for making marketing decisions, both within companies and from advisory perspectives in service providers and consultancies. Teaching illustrates the application of learned techniques to real situations.
The course emphasises that marketing is not a free-standing activity but needs to be at the core of company strategy. The dual strands of this degree enhance understanding of the broader implications of decisions for the organisation as a whole, giving graduates the confidence and expertise to apply their skills in a variety of roles in company development.
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