MSc Marketing & Strategy

Explore two disciplines at the heart of business strategy in our unique dual-focus course, MSc Marketing & Strategy

Planning for a career in marketing or strategic management, brand management, or business planning in a management consultancy or a marketing agency? 

Our specialist MSc Marketing & Strategy course combines these two key disciplines, providing the theoretical background for making sound marketing decisions, both within companies and from advisory perspectives in service providers and consultancies. Our teaching illustrates the application of learned techniques to real-life situations. 

Through this course, you’ll discover that marketing is not a free-standing activity, but one that needs to be at the heart of company strategy. The dual strands of this degree enhance understanding of the broader implications of decisions for the organisation as a whole, giving you the confidence and expertise to apply your skills in a variety of roles in company development. 

  • Application Deadline July 2024
  • Start Date September 2024
  • Duration 1 year
  • Location Warwick Campus
  • Format Full-time
  • UK Fees £27,300 *
  • EU/International Fees £34,550 *
Contact Us Download brochure Book a 1-2-1 Chat Apply

* See fees and funding for fees breakdown.

globe
34 Nationalities (2023 cohort)
Students
211 Cohort size
23 Average age

Benefits

  • Delve into both Marketing and Strategy to gain a balanced understanding of key disciplines 

  • Gain a real-life industry perspective from regular guest speakers and case studies 

  • Choose to specialise in Marketing, Strategy, or both – your course, your focus! 

  • Dedicated careers coaching by course specialists 

  • Option to choose our Business in Practice module or consultancy project, designed to help you put your learnings into practice.

What our graduates do
Student experiences
Play (02:43)
My corporately-supported dissertation project with Tangle Teezer gave me the chance to put my skills into practice and help the brand enter the Indian market."
Devanshi Sheth MSc Marketing & Strategy (2018 - 2019)

Foreign Language Study

This course offers optional free foreign language study in the evenings across all three terms. This is an opportunity to develop the basics of a new language. There is a choice of six different languages, all at beginner-level (please note we are not able to offer classes at intermediate/advanced level). 

Related Research