Back to events
11 September 2017

Transforming Forgotten & Broken Brands

Free Event • Registration Required

From Stuffy to Sexy - Transforming forgotten and broken brands

In 2013 Jemima Bird, worked with Moss Bros, a 160 year old brand which was well respected but unloved. She took a brand known to have dressed men for the most important day of their lives for over 8 generations to a bloke stood in his underpants dressing into a suit. This is the story of how the brand was brought up-to-date & into the prevailing zeitgeist – and how emotions and emotional branding played a part in that journey.

Agenda

18:30 Arrival for drinks and networking
19:15 Speaker session followed by Q&A
20:15 Refreshments and additional networking
21:00 Event close

Speaker

Jemima is Founder and CEO of Jbird Consulting, an end-to-end brand, marketing and operations consultancy. With over 20 years experience she has advised and worked with brands such as Moss Bros where as the Commercial & Operations Director, she led the brands reinvigoration; she has also been a brand advisor to Trainline and Vodaphone Afrimax. Since January 2016, Jemima has been working with The Co-op as Customer Director.  Jemima is a graduate of the University of Sunderland and holds an MBA (distinction) from Warwick Business School. She has held a number of industry body non-executive positions and works with technical start-ups and has championed a number of small start-up businesses, including MousCase an innovative young British enterprise.

 

Registration notes: We encourage all guests to bring work colleagues or close connections (preferably of the opposite gender) to these events to encourage audience diversity within the Warwick Women's Professional Network.

// With

Jemima Bird, Non Executive Director, Revolution Bars Group Plc

// Where

Reception area, 17th Floor, The Shard
London
SE1 9SG
UK Get directions »

// When

Monday 11 September 2017, 18:30 - 21:00

// Contact

pamela.pinski@wbs.ac.uk
024 765 51794

Join the conversation

WBS on social media