From Stuffy to Sexy - Transforming forgotten and broken brands
In 2013 Jemima Bird, worked with Moss Bros, a 160 year old brand which was well respected but unloved. She took a brand known to have dressed men for the most important day of their lives for over 8 generations to a bloke stood in his underpants dressing into a suit. This is the story of how the brand was brought up-to-date & into the prevailing zeitgeist – and how emotions and emotional branding played a part in that journey.
Agenda
18:30 Arrival for drinks and networking
19:15 Speaker session followed by Q&A
20:15 Refreshments and additional networking
21:00 Event close
Speaker
Jemima is Founder and CEO of Jbird Consulting, an end-to-end brand, marketing and operations consultancy. With over 20 years experience she has advised and worked with brands such as Moss Bros where as the Commercial & Operations Director, she led the brands reinvigoration; she has also been a brand advisor to Trainline and Vodaphone Afrimax. Since January 2016, Jemima has been working with The Co-op as Customer Director. Jemima is a graduate of the University of Sunderland and holds an MBA (distinction) from Warwick Business School. She has held a number of industry body non-executive positions and works with technical start-ups and has championed a number of small start-up businesses, including MousCase an innovative young British enterprise.
Registration notes: We encourage all guests to bring work colleagues or close connections (preferably of the opposite gender) to these events to encourage audience diversity within the Warwick Women's Professional Network.