Marketing Insight Series 2018
Sue Kong, Director, NHS Elect
Sue Kong joined NHS Elect in April 2005 as their Director, leading on the marketing of NHS Services and assisting the Department of Health with the Gastroenterology 18 weeks commissioning pathways. Sue has developed with the Chartered Institute of Marketing a marketing development programme for NHS staff to meet the market challenges of the new NHS. Prior to joining NHS Elect, Sue was Executive Director for Strategy and Planning at North West London Strategic Health Authority.
Sue has an MBA (distinction) specialising in marketing and is a Chartered Marketer. Sue has chaired the Health Service Journal NHS marketing conferences. Sue as published in the Journal of Management and Marketing in Healthcare and she regularly shares good examples of healthcare marketing and patient experience from around the world. Sue has been invited to join the Journal of Patient Experience Editorial Board in 2017.
About the MiS
Dr Laura Chamberlain and Faye Neivens have created an unprecedented suite of events ranging from top industry speakers, to skills workshops and student challenges. This series is bringing cutting edge marketers and marketing to The University of Warwick. If you are interested in marketing and want to bridge the gap between academia and industry, we encourage you to sign up to each event. Any student from across the University is welcome and we will be operating a loyalty scheme with unique opportunities for students who participate regularly. This series has been designed to give our students the tools they need to become the change makers and marketing leaders of the future. See you there! #WBSinsights