What does "good marketing" even look like in the age of AI?
And if everything is becoming faster, cheaper, and automated - where do marketers actually win? Marketing has always been the engine of growth. But right now, that engine is being rebuilt in real time.
Marketing isn't just a function, it's the engine of modern business. The WBS Marketing Special Interest Group formed for the alumni, by the alumni is being launched to challenge outdated narratives, bring marketing back into the boardroom, and re-establish it as a true driver of growth, strategy, and impact.
The panel at our launch event isn't another theoretical conversation about AI. It's a practical, honest look at what's actually changing and what isn't. Together, we'll unpack how AI is reshaping marketing across strategy, execution, and measurement, and what it really takes to stay competitive.
You'll hear from industry experts who will share insights on applying generative AI at scale within a major financial institution, see and hear firsthand how AI is reshaping how marketing is delivered day-to-day, along with a sharp commercial lens on what actually drives growth in fast-moving environments. We're bringing together WBS alumni from across the UK to connect, challenge perspectives, and share real experiences from the frontlines of marketing today. Expect bold thinking, open conversations, and a network that's genuinely worth being part of.
If you want to know more about where marketing is going and want to be in the room that's shaping it, this is the event one to be at.