Image of Shreenidhi
Shreenidhi Nagda
MSc Marketing & Strategy

The MSc Marketing & Strategy course offers us a comprehensive blend of theory and practice. The modules build our theoretical knowledge in areas such as Strategic Management or Design Thinking, while also giving us the opportunity to develop skills applicable in the professional world, such as using softwares such as R for marketing analytics or Semrush for social media marketing. 

The course seamlessly combines the disciplines of marketing and strategy, which are highly interdependent on each other. We gain skills and knowledge that not just equip us to work in various fields of marketing but also move up to higher, strategic roles in companies - thus enhancing our career opportunities. 

The faculty is absolutely brilliant, combining their industry experience and knowledge to deliver in-depth lectures and workshops. Since the faculty itself is so diverse in experience and cultures, they all have multiple perspectives which broaden our horizons tremendously and fuel critical thinking. 

Furthermore, we are offered the Business in Practice route, which throws us into an engaging and intensive business stimulation in our final term. When working with students from different courses and making strategic decisions as finance or marketing managers, we get further prepared for life after university.