Haiyun (Melody) Zou is an Assistant Professor in the Information Systems & Management (ISM) Group at Warwick Business School. She received her PhD from the City University of Hong Kong. During her PhD, she was visiting the College of Business and Behavioral Science at Clemson University in 2016. She has worked with an IT entrepreneurial firm in Hong Kong Science & Technology Park prior to her PhD.
With a marketing background, Melody is interested in studying individual behaviors at the post-adoption/-purchase stage. In recent years, she is working on promoting user voluntary contributions to technologies - a new concept called "Technology Extra-Role Behavior." Her research has appeared in the Journal of the Association for Information Systems and at major conferences. She has been serving as Associate Editor for the International Conference on Information Systems (ICIS), European Conference on Information Systems (ECIS), and Pacific Asia Conference on Information Systems (PACIS) in tracks related to human behaviors, adoption, and user engagement since 2018.
Melody is a Fellow of the Higher Education Academy in the UK. She mainly teaches Digital Business and Research Methodology. She also supervises student dissertations at different levels. Melody received Teaching Excellence awards for her contributions to the undergraduate and postgraduate programs in 2020-21.
Melody is the Research Environment Lead (REL) Associate of the ISM group. She is the founder of the ISM internal seminars and was previously the coordinator of the external seminars. Please find more about ISM seminars at https://warwick.ac.uk/fac/soc/wbs/subjects/ism/seminars/
Research InterestsTopics: adoption and use of IT, human behavior and IS, voluntary contribution, human-computer interaction, emotion
Contexts: IT service, virtual community, social media, e-commerce, IoT