We are currently in the process of introducing some exciting changes to the suite of Warwick Executive Diplomas. We will be able to share more information on this in due course, but we are confident that the developments will be beneficial to you and your organisation, by adding greater flexibility and choice within the overall framework. Please contact us if you’d like to discuss the changes with a member of our team.
Knowing your customers now, and where they will be in the future, is the key to success for every business. But often marketing can be seen as a tick box exercise that companies fail to take full advantage of.
On the Executive Diploma in Marketing leadership, you will learn how to become a great marketing leader in your company, from some of the leading experts in marketing theory and practice. The course modules cover the essential elements you will need to do this, from designing a winning marketing strategy and plan and getting to know how your customers think and feel about your business, to innovation and digital transformation, this diploma is your deep dive into marketing expertise.
This Executive Diploma will give you an accredited qualification, and real take-home benefits for you and your organisation.
Benefits for you:
Benefits for organisations:
Your teaching team is made up of experts from the worlds of academia and practice, in marketing and business. With their support, your knowledge, ideas and confidence can flourish. Meet the faculty teaching on this Executive Diploma...
Tackling challenges is easier as a team. You will get to know your peers who will become your support network, both during and after your studies. Take a look at what our current and former participants of the Warwick Executive Diplomas have to say...
Unlike a general management course, this Executive Diploma will dig deep into the heart of marketing leadership, giving you real market agility. Hear more from Course Director Mairead Brady, co-author of Marketing Management....
For each module, you'll complete two assignments to ensure you can put what you've learned into practice. Your assignments will give you practical, actionable strategies and reports that you can take back to your organisation and implement immediately. Take a look at the modules...
You will study your modules at WBS London, our inspirational teaching spaces on Level 13 and Level 17 of The Shard. With fantastic transport links thanks to our proximity to London Bridge Underground and Railway Stations, getting here is easy. Take a look around the facilities you can experience...
You need to have influence in your team, your department, but also in the wider organisation and at the customer interface. You have a powerful voice, and need to have the confidence to say 'I am the marketing expert here, and this is the voice of the customer.' This course is for you if you're ready to embrace this challenge.
Nick Lee, Professor of Marketing, reveals why a culture change is needed in sales if they are to get the best of new data analytics tools.
In the turbulent post-COVID environment, Mairead Brady argues companies need to make sure they have the right marketing leadership and stay agile
Mairead Brady argues now is the time for marketers to re-assess their strategy as restrictions ease and a new post-pandemic normal begins.
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