Faculty
WBS Faculty has strength and depth across the key areas of challenge for executives and organisations.
On the Executive Diploma in Marketing Leadership you will engage with, and be taught by, some of the world’s best researchers, business teachers and practitioners - all specialists in our Executive Diploma areas of focus.
All faculty members teaching on the Diploma are either research active academics producing the latest business theories, or Professors of Practice who are successful senior business and industry practitioners, and experts in facilitating research.
Mairead is an Associate Professor of Marketing and Technology at Trinity Business School, Trinity College Dublin. Her research and teaching focuses on the intra-organisational challenges for marketing managers and the adoption of digital technologies into marketing practices. She is a co-author on the leading Marketing Management (2019) text, co-editor on The Future of Management Education, Routledge 2021 and a co-editor on a special issue on the impact of the pandemic on interactive marketing practice (2021).
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