The Warwick Executive Diploma in Marketing Leadership

Programme structure

The programme is delivered in four modules, each over four days at WBS London. 

While all of your modules will be taught within a one-year period, submission of your final assessed project and subsequent grading by our academic team can mean that the awarding of your Warwick Executive Diploma may extend beyond one year. Upon successful completion you will be awarded a Postgraduate Diploma in Marketing Leadership from the University of Warwick.

This is a face-to-face programme, allowing you to benefit from meeting your fellow executives and our teaching team in person. However if circumstances prevent you from travelling, hybrid learning is an option. Please contact us to discuss this further.

Marketing Strategy & Planning

You know today's market is different from the way it used to be, and is changing all of the time. You know it's a global market, and you know the competition is intense. How do you navigate that?

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Enhancing Customer Centricity and the Customer Voice

You have your marketing strategy, and your plan. What's next? You need to think like your customer - how can you bring the voice of your customers into your strategy and ensure they are at the heart of your operations?

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Innovation Strategy, Process, and Culture

Innovation is the lifeblood of companies and corporations, because nothing stays static, everything changes. How do you bring innovation to the core of your marketing?

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Driving Digital Transformation Within Sales

Digitalisation is critical for organisations. But we don't always have to think of digital transformation as huge change strategies, but using digital differently to make real and valuable improvements to our customers' experience.

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Applied Project

Take away a fully-formed and critiqued marketing plan.

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Teaching methods

  • Peer networks and debate: Questioning, discussion and debate with a support network of peers as well as truly interactive relationships with teaching faculty
  • Bespoke distance learning platform: Inter-modular support from the my.wbs platform, which is used to deliver our Distance learning MBA
  • Guest speakers and practitioners: relevant and relate-able speakers from industry and practice will feature within each individual module
  • Personal development and action learning: Utilising reflective practice, psychometric tools and analysis as well as learning through doing.

Learning in London, the financial capital of the world 

Opened in June 2015 on the 17th floor of The Shard, WBS London houses a 100-seat lecture theatre and a smaller one at 80 seats, plus seminar rooms and space to network. In October 2017 we announced that WBS is expanding our London base to include the 13th floor, increasing our footprint at The Shard by 50 per cent.

The Shard is situated next to the London Bridge transport hub so getting to us from anywhere in London, the UK, and international locations, could not be easier.

This is a face-to-face programme, allowing you to benefit from meeting your fellow executives and our teaching team in person. However if circumstances prevent you from travelling, hybrid learning is an option. Please contact us to discuss this further.