MSc Business with Digital Strategy & Artificial Intelligence

Equip yourself for today's job market by developing a broad knowledge of business with a focus on digital strategy and AI

Gain a comprehensive understanding of contemporary business, as you combine Artificial Intelligence expertise with strategic and managerial insight.

Throughout the course, you'll develop a deep grounding in core business disciplines including accounting, economics, and strategy, supported by rigorous quantitative methods training. Alongside this, you'll explore digital business strategy, gain both theoretical and hands‑on experience in applying AI within organisational contexts, and examine the ethical considerations that shape responsible AI adoption.

Upon completion of the course, you'll have the skillset and confidence to accurately evaluate an organisation's strategy and environment, and critically appraise current issues and research in business and management. 

Please note this course is not yet open for application, but you can register your interest to receive a notification when it is.

Why study MSc Business with Digital Strategy & Artificial Intelligence with us?

• Build a strong foundation in core business disciplines before specialising in digital strategy and AI through a set of targeted modules
• Develop the ability to apply theory to real-world industry cases with precision and insight by choosing our Business in Practice module
• Advance your analytical and problem-solving skills in relation to complex business challenges
• Build critical soft skills, including team-work and professional communication
• Join a network of successful MSc Business graduates who have gone on to work at leading international companies, powered by the practical and strategic expertise gained through our courses
• Learn more about the journeys our Master's students take after graduating in our MSc Employment Report.