In your three terms at WBS you will study six compulsory core modules, plus optional modules dependent on your choice of Dissertation or Business in Practice.
Assessment is a mix of individual assignments, group work, exams and tests. Your dissertation or Business in Practice module brings all your learning together.
The module will offer highly sought after programming skills in a high-level programming language such as Python.Full details
The module will offer highly sought after programming skills in a high-level programming language such as Python. In addition, it will introduce an excellent basis for other modules in the course. This module aims to offer a broad and contemporary perspective on developing applications for business problems.
You will develop programming skills for contemporary business applications, and understand how programming can enable digital marketing, business analytics, and platform governance.
This module will equip you with fundamental knowledge regarding the effective use of enterprise, web, and IoT data to meet the needs of modern organisations in the digital age and introduce technologies such as AI.Full details
In the new era of the "data economy", the value of high-quality, granular, and rich data assets is a critical success factor for transformative decision making in many industries and the leveraging of artificial intelligence (AI).
This module will equip you with fundamental knowledge regarding the effective use of enterprise, web, and IoT data to meet the needs of modern organisations in the digital age and introduce technologies such as AI. The strategic value of data resources, as a means of enabling firms to achieve a competitive advantage, is considered in order to understand the rationale behind the adoption of data management and business analytics practices. The challenges and opportunities of adopting various business analytics techniques, including using artificial intelligence for many analytical tasks, are investigated in order to obtain a critical understanding of the building of organisational capability in these areas.
You will gain a sound appreciation of salient factors affecting the successful deployment of data-driven decision making in organisations using visual analytics (information visualisation) software such as Qlik and will get a hands-on experience of how to deal with and handle datasets and inform decisions through designing dashboards.
The main aim of the module is to provide knowledge and strategic practice in how cybersecurity impacts and is managed in an organisational context.Full details
This module explores cyber security and attacks from different perspectives of hackers, criminal, political, industrial and regulatory perspectives. You'll explore current methods and motivations of types of cyberattacks and defences to ascertain the levels of risk, organisational culture and operational readiness in the impact on personal, operational and organisational performance. We will define the wider context of backup, recovery, escrow, intrusion detection and penetration testing, automated cyber defence systems and other infrastructure and organisational leadership issues including business continuity, insurance, liability, surveillance, security-by-design and emerging new cyber security start-ups and entrepreneurship commercial models in cyber security and intelligence.
You will explore organisational and governmental mandates and developments in security compliance, law and regulations, privacy and ethics, confidentiality, intellectual property, copyright, open-source versus proprietary licensing, trust models and the industrial, country and international standards.
We will examine methods to evaluate impact on costs, benefits and investment decisions for an organisation in communicating cyber risk and business cases through to operational scenarios for monitoring and responding to current and potential types of cyber threats. The module studies current and future technical, social, legal and political developments in Cyber security including narrative engineering, psychological profiling, ethical hacking, quantum cryptography, Artificial Intelligence in cyber security and chip level security and Internet of Things architectures and how this impacts skills, products, services and operational processes and the supply chain and markets.
The module aims to link with current leading standards including Cyber essentials, the UK Government National Cyber Security Centre (NCSC) and international country standards in Asia, America and Europe as well as cyber security standards including; IASME, ISO 27001/2, PCI-DSS, PAS 555 and ISF and the HMG Security Policies and NIST frameworks.
The main aim of this module is to offer a broad perspective on the design and implementation of effective digital business strategies for contemporary organisations.Full details
The transformative potential of digital technology for strategy and strategizing is significant, and we are increasingly recognising how this potential is turning into a new business reality. The pervasive use of digital technology as reflected in, for instance, self-driving cars, robotic technology, and language technology is impressive in itself. It will most certainly promise to challenge what we know about transportation, service work, and intellectual activity. In this regard, digital technology is no longer merely a way of more efficiently supporting business processes, but also something that will radically shape the core of what companies do.
At a time when progress in digital technology has made what seemed impossible, possible, the implications for strategy and strategizing are profound.
The main aim of this module is to offer a broad perspective on the design and implementation of effective digital business strategies for contemporary organisations. You will explore platform strategy and its implications for strategizing in the digital age and conduct strategic planning to generate new digital business strategies.
This module will offer a broad perspective of various issues relating to the outsourcing and offshoring of strategic IT and business services in a global context.Full details
This module will offer a broad perspective of various issues relating to the outsourcing and offshoring of strategic IT and business services in a global context.
The key objectives of this module are to assess the role that outsourcing plays in shaping business and IT strategy in a global context as well as to understand how business and IT strategy affect global outsourcing and offshoring arrangements. The module will examine both sides of the equation: client and supplier.
From a client viewpoint, we will discuss various decisions and strategies relating to outsourcing and offshoring. From a supplier viewpoint, we will examine strategies to leverage knowledge from individual relationships (projects) and develop them into organisational capabilities necessary to innovate and move up the value chain. Furthermore, we will focus on the core capabilities that suppliers need to develop and how clients can be made aware of “good” suppliers. We will review and challenge best practices and methodologies in outsourcing of IT and business services using examples from most recent research. Furthermore, we will discuss changes and future trends in the outsourcing marketplace reflecting on recent events and economic trends in wealthy, emerging and developing nations and threats and benefits for clients and vendors.
At the end of the module you will be able to make strategic decisions related to outsourcing and offshoring and effectively steer third parties.
This module will allow you to apply a theoretical framework to concrete examples of IT-based innovation in product, process and service arenas.Full details
The development and spread of IT-based innovations demands new theoretical and practical approaches to the challenges of integrating technological and organisational change. Research shows that the spread and implementation of IT-based innovations in business processes, both within and between organisations, and through enterprise-wide and cross-enterprise systems integration, are dependent on supporting processes of institutional and organisational change. Understanding these challenges involves drawing on a range of theoretical contributions drawn from the social science of innovation which highlight the links between organisational processes and their social contexts. A focus on the creation and distribution of knowledge provides an integrating framework for these contributions.
This module will allow you to apply this theoretical framework to concrete examples of IT-based innovation in product, process and service arenas. Through roleplay exercises, case-studies and group activities, you will be able to show how a better understanding of the social and technological dynamics of the innovation process can result in more effective management practice, and successful business outcomes.