Warwick Business School is delighted to partner with Harvard Business Review for this event.
In a world of infinite media, content is now a commodity, making it impossible to stand out from the pack. Yet top-performing marketers are breaking through the noise repeatedly with 10X multiples or more.
On Monday 6 July, author and Salesforce marketing futurist, Mathew Sweezey, will join us to explore a difficult question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy?
The answer is context - the close linkage between an individual’s immediate desires and the experiences a brand creates to fulfill them.
Showcasing the magic harvested from new research of 11,000 brands, Mathew will reveal for the first time the new idea of context-based marketing being adopted by these high performers, and the changes you’ll need to put in place to break though the infinite noise and motivate action.
This webinar will be hosted by Professor James Hayton.
Mathew Sweezey is Principal of Marketing Insights for Salesforce. A researcher, thinker, award-winning marketer, and writer, he is the author of Marketing Automation for Dummies and keynotes at conferences around the world. When not behind a podium or sifting through data, he routinely works with the world's largest and most well-respected brands, including UPS, Home Depot, AT&T, and Dell.