In recent years, there have been many calls for scholars to innovate in their styles of conceptual work, and in particular to develop process theoretical contributions that consider the dynamic unfolding of phenomena over time. Yet, while there are templates for constructing conceptual contributions structured in the form variance theories, approaches to developing process models, especially in the absence of formal empirical data, have received less attention. To fill this gap, we build on a review of conceptual articles that develop process theoretical contributions published in two major journals (Academy of Management Review and Organization Studies) to propose a typology of four process theorizing styles that we label linear, parallel, recursive and conjunctive. As we move from linear to parallel to recursive to conjunctive styles, conceptual reasoning becomes more deeply embedded in process ontology, while the standard structuring devices such as diagrams, tables and propositions traditionally employed in conceptual articles appear less useful. We offer recommendations that may be helpful in enriching and deepening process theoretical contributions of all types.
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