Behavioural Science in Practice participant, Clare Otridge, shares her experience on the programme.

And they say it’s hard to change human behaviours… well now I understand how to manipulate them, here is proof it can be done! I wasn’t only on time handing in my dissertation, I was actually a few days early! A stark difference to the 2006-2009 period at university where a teenage Clare relied heavily on the pre-9am submissions!

This submission is the last one, the fifth. It’s the big final dissertation and marks the end of my post grad in Behavioural Science with Warwick Business School.

All of my projects (and many of the questions I have bugged my poor professor with!) have been so entrenched in food and agriculture.

I feel that life changing doesn’t cover it when it’s changed how I will be running the business too. For Grounded Research, understanding the world in this way will bring a whole new meaning to ‘actionable insights’ and mean that recommendations and research can build on theories and evidence that will take it further and faster.

Something that we are all starting to realise is desperately needed across food security, diets and health!

I’ve met some amazing people doing this programme at all different career stages and though they are spread across the world, and have jobs I didn’t even know existed, it has been an honour to spend the year learning from them and their experiences, hear about their ambitions and spend concentrated days together unpicking and unpacking the world around us and trying to understand why humans do what they do.

Find out more about our Behavioural Science in Practice programme.