I am a second-year MRes researcher in Marketing at Warwick Business School, University of Warwick, UK. Prior to this, I completed an MSc in Business with Marketing at Warwick Business School and a BA in Economics and Social Statistics at the University of Manchester. My research primarily employs experimental and quantitative methods to investigate consumer judgement and decision-making. My main research interests lie in consumer psychology and behavioural decision-making, particularly how choice contexts, digital technologies, and consumer identity influence consumer preferences and behaviour.