Artemis Panigyraki
Teaching Fellow
(Marketing Group)

PhD in Marketing Imperial College Business School, September 2020

MSc in Economics and Business Cum Laude Specialization: Marketing
Erasmus School of Economics
Rotterdam, Netherlands, September 2013

Bachelor's in Business Administration
Athens University of Economics and Business
Athens, Greece, September 2011

Artemis holds a PhD in Marketing from Imperial College Business School, UK (September, 2020), using experimental research design and focusing on consumer suspicion in the decision-making process and how it can be overcome with numerical brand claims.

Her teaching experience at Imperial College Business School (2014-2021) and at London School of Economics (2019) varies across different academic programs including undergraduate (BSc and Summer School) and postgraduate (MSc and MBA -GMBA and EMBA-) ones. For her teaching at the course of Marketing Management for the EMBA Program, Artemis received the school's award as the Best Performing Teaching Assistant in 2019, and got nominated for the same award in 2018. Artemis has been involved in teaching in the courses: Marketing, Marketing Management, Strategic Marketing, International Marketing, Marketing Decision Making,Strategic Management and Global Brand Management (Executive Education ? Imperial Business School's collaboration with MBA City University Hong Kong), and Innovation and Entrepreneurship.

Research Interests

Artemis' main research interests include consumer behaviour, decision making, consumer suspicion, judgement formation, information search and information processing, sustainability, marketing communications and message framing. Artemis has participated and presented her work in various academic conferences such as: EMAC (European Marketing Academy, 2016-2019), Association For Consumer Research Conference (ACR, Berlin, 2016), Academy of Marketing Conference (AMC, Northumbria University, Newcastle, 2016 and Hull Business School, Hull, UK, 2017), CMC (21st International Conference on Corporate and Marketing Communications, Middlesex University London, UK, 2016), and American Marketing Association Conference (AMA, Thessaloniki, Greece, 2014).

Artemis has also worked as a Research Assistant (Imperial College Business School, 2015) and collaborated on the project: "Engineering growth: enabling world-class UK entrepreneurship in the low-carbon economy", for the SHELL Enterprise Conference 2015. She has also participated in the Development of a Business Plan for Playmobil - Greece (Research Laboratory of Marketing, Athens, Greece) as a Research Assistant (Athens University of Economics and Business, 2014), and realized her internship as a Communication Assistant for the BBDO Advertising Agency (Greece, 6-8/2009).