Irina Surdu
Associate Professor - SIB
Teaching in 2019-2020
Distance Learning MBA
- IB817P: Strategic Advantage
- IB819P: Strategy & Practice
Evening Executive MBA (London)
- IB9S9N: Strategic Advantage
Executive MBA
- IB9GV0: Doing Business in China
- IB9S90: Strategic Advantage
Executive MBA (London)
- IB9T1L: Strategy and Practice
International Business
- IB93PB: International Business
- IB9ET0: International Business Strategy
Marketing & Strategy
- IB9C10: Business Across Borders: Global Issues in Marketing and Strategy
Undergraduate
- IB3D80: Corporate Strategy Part A
- IB3680: International Business Strategy
Strategy & International Business
Email: Irina.Surdu@wbs.ac.uk / Tel: 024 765 72544 / Room: 3.131
Publications
Journal Articles
- Surdu, I., Mellahi, K. and Glaister, K. W. (2019) "Once bitten, not necessarily shy? Determinants of foreign market re-entry commitment strategies ", Journal of International Business Studies, 50, 3, 393-422
- Nardella, G., Brammer, S. and Surdu, I. (2019) "Shame on who? The effects of corporate irresponsibility and social performance on organizational reputation", British Journal of Management
- Surdu, I., Mellahi, K. and Glaister, K. W. (2018) "Emerging market multinationals’ international equity-based entry mode strategies : review of theoretical foundations and future directions", International Marketing Review, 35, 2, 342-359
- Surdu, I., Mellahi, K., Glaister, K. W. and Nardella, G. (2018) "Why wait? Organizational learning, institutional quality and the speed of foreign market re-entry after initial entry and exit", Journal of World Business, 53, 6, 911-929
- Surdu, I. and Mellahi, K. (2016) "Theoretical foundations of equity based foreign market entry decisions : a review of the literature and recommendations for future research", International Business Review, 25, 5, 1169-1184
Book Item
- Castellani, D., Narula, R., Nguyen, Q., Surdu, I. and Walker, J. (2018) "No longer at ease in the old dispensation : reappraising the role of international business in the world economy", 1-10, Palgrave Macmillan, Cham
