Irina Surdu
Associate Professor - SIB
Teaching in 2020-2021
Distance Learning MBA
- IB818P: International Business
- IB819P: Strategy & Practice
Evening Executive MBA (London)
- IB9S9N: Strategic Advantage
Executive MBA
- IB9GV0: Doing Business in China
- IB9S90: Strategic Advantage
Executive MBA (London)
- IB9T1L: Strategy and Practice
International Business
- IB93PB: International Business
- IB9ET0: International Business Strategy
Marketing & Strategy
- IB9C10: Business Across Borders: Global Issues in Marketing and Strategy
Undergraduate
- IB3680: International Business Strategy
Strategy & International Business
Email: Irina.Surdu@wbs.ac.uk / Tel: 024 765 72544 / Room: 3.131
Biography
I am an Associate Professor of International Business Strategy at Warwick Business School, Strategy and International Business Group. My current research agenda focuses on the international growth and subsequent investment strategies of multinational enterprises, with a particular interest in the subsequent investment, exit and re-entry strategies of these firms. More recently, I have been involved in research examining the organizational outcomes of corporate social irresponsibility in different international markets.
My research has appeared in journals such as Journal of International Business Studies, Journal of World Business, International Business Review, Journal of International Management and British Journal of Management. Over the last few years, this research has won multiple awards at International Business conferences such as Academy of International Business UK-I, British Academy of Management and European International Business Academy. Aside from my research projects, I am an Associate Editor of Multinational Business Review and part of the Editorial Board of Journal of International Business Studies.
Publications
Journal Articles
- Surdu, I., Greve, H. R. and Benito, G. R. G. (2021) "Back to basics : behavioral theory and internationalization", Journal of International Business Studies
- Nardella, G., Brammer, S. and Surdu, I. (2020) "Shame on who? The effects of corporate irresponsibility and social performance on organizational reputation", British Journal of Management, 31, 1, 5-23
- Surdu, I. and Narula, R. (2020) "Organizational learning, unlearning and re-internationalization timing : Differences between emerging- versus developed-market MNEs ", Journal of International Management
- Surdu, I., Mellahi, K. and Glaister, K. W. (2019) "Once bitten, not necessarily shy? Determinants of foreign market re-entry commitment strategies ", Journal of International Business Studies, 50, 3, 393-422
- Surdu, I., Mellahi, K. and Glaister, K. W. (2018) "Emerging market multinationals’ international equity-based entry mode strategies : review of theoretical foundations and future directions", International Marketing Review, 35, 2, 342-359
- Surdu, I., Mellahi, K., Glaister, K. W. and Nardella, G. (2018) "Why wait? Organizational learning, institutional quality and the speed of foreign market re-entry after initial entry and exit", Journal of World Business, 53, 6, 911-929
- Surdu, I. and Mellahi, K. (2016) "Theoretical foundations of equity based foreign market entry decisions : a review of the literature and recommendations for future research", International Business Review, 25, 5, 1169-1184
Book Items
- Surdu, I. and Ipsmiller, E. (2021) "Old risks, new reference points? An organizational learning perspective into the foreign market exit and re-entry behavior of firms", 15, 239-262, Emerald Publishing Limited,
- Nardella, G., Narula, R. and Surdu, I. (2021) "Behavioural theory and MNE decision making : changing the narrative in international business management", Edward Elgar,
- Irina Surdu (2021) "Foreign market re-entry strategies : the role of cognitive biases in decision-making", Oxford University Press,
- Mellahi, K., Meyer, K., Narula, R., Surdu, I. and Verbeke, A. (2021) "Introduction", Oxford University Press,
- Castellani, D., Narula, R., Nguyen, Q., Surdu, I. and Walker, J. (2018) "No longer at ease in the old dispensation : reappraising the role of international business in the world economy", 1-10, Palgrave Macmillan, Cham
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