Umar is an Associate Professor of Behavioural Science and teaches executive education at Warwick Business School, London School of Economics and University of Oxford. He is also Co-founder/Director of Behavioural Decision Making at CogCo, an organisation that works with scaling technology firms and larger corporates to apply ideas from behavioural science, design and data science and to build their own behavioural science capabilities. His interest lies in helping public and private institutions apply the latest insights from behavioural science to improve decision making. His current projects span the domains of tech, health, energy, finance, security, politics and education. He previously founded the ongoing 'Nudgeathon' programme at Warwick Business School, which helps organisations to rapidly learn and apply concepts from the behavioural sciences to addressing their own goals. He is also the founder of Behaviour Insight™ - a tech-based behaviour change solution that systematically identifies barriers to behaviour change and guides the user to develop successful interventions. He delivers regular training and facilitation workshops and has provided his service to over 100 global institutions.