MSc Marketing & Strategy

Programme structure

Over three terms you will complete six core modules, and three optional modules. Assessment of these modules will vary, and you could be assessed by group presentation, peer assessment, individual assignment, or examination. Your studies will be completed by either one further optional module and the Marketing & Strategy in Practice module, an Internship, or your Research Paper.

Critical Issues in Marketing

Gain a core knowledge of approaches to Marketing.

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Market Research

Gain an understanding of the necessity of market research to take evidence-based marketing decisions.

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Marketing & Strategy Analytics

Develop the ability to use information to generate meaningful insights into the behaviour of customers.

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Negotiation

Explore approaches to negotiation and critically analyse different levels of analysis in negotiations.

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Strategic Management

This module aims to provide you with a core knowledge of strategic management approaches.

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Succeeding in a Sustainable Future

Appreciate and understand the critical role of management, and marketing in particular, in creating socially, environmentally and economically sustainable societies.

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These are indicative optional modules which may vary year-on-year.
AI and Moral Decision-Making in Business

This module explores the ethical implications of artificial intelligence in business examining how AI influences moral decision-making, corporate responsibility, inequality, discrimination, and governance in an increasingly digitalised world.

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Artificial Intelligence in Business

This module gives participants theoretical and practical knowledge about applying Artificial Intelligence in real-world business and managerial environments.

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Branding and Marketing Communications

Examine traditional and new marketing communication tools in the context of marketing strategy and how these can be best utilised for different audiences in different contexts.

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Business Analytics for Managers

This module introduces you to the theory and practice of conducting business analytics projects.

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Business, International Finance and Economics

This module will provide real world examples and case studies to illustrate how economic thinking helps businesses make the most of new opportunities, while managing the risks associated with expansion into new markets and regions.

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Creating Value with Marketing Experiences

Develop knowledge of how consumer needs and expectations translate into activities to enhance the customer experience and add value.

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Design Thinking

Discover the process of product creation, from ideation through to commercialization and the successful implementation of its introduction into the marketplace.

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Digital Business Services

Focus on how digital technologies enable organisations to offer digital services that aim at improving customer experience as well as firm performance. You'll be prepared to engage with technology-related conversations in the modern workplace.

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Digital Strategy and Agile Transformation

Using the latest strategy learning techniques used in leading firms and consultancies, this module will help you develop a toolkit for becoming a competent strategist and deal with agile transformations.

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Entrepreneurship and Business Venturing

In this module you will study the contexts, components, and processes of entrepreneurial behaviour in different types of organisations.

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Forecasting for Decision Makers

This module will train you in the key methods that aid decision-making when managers face an uncertain future.

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Global Challenges in Management and Sustainability

This module will provide you with the theoretical foundations, appropriately supported by real-life examples, to help understand how global business works today.

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International Business

Build on your knowledge of the global economic and business environment and link this to strategies for managing in changing global contexts. 

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International Marketing and Strategy

The module allows you to gain international exposure and expand your understanding of international business and global marketing and strategy. Please note this will incur an additional fee - see Fees and Funding for more information).

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Managing Human Resources in Contemporary Organisations

Through this module you’ll be introduced to a range of debates that are central to the human resource management and employment relations field.

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Marketing of Luxury Products and Services

Consider the question of what the unique value propositions that luxury brands can deliver are, and how to deliver them.

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Marketing through Social Media

This module develops an understanding of how brand managers can access and use social media channels as part of their marketing strategy in order to build brand presence and maintain relevance in the life of their customers.

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Marketing with Digital Disruption and Transformation

Develop a comprehensive insight into the practices of digital marketing and strategy.

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Project Management

Look at project management methods in a modern context, spanning a range of sectors and applications.

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Strategic Human Resource Management

The aim of the module is to provide you with a deep understanding of this strategic role of human capital management and the tools with which to analyse and manage it.

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Marketing & Strategy in Practice

Put the theory you’ve learnt to the test with our Marketing & Strategy in Practice module.

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Internship

This course offers the opportunity to self-source a summer internship, to increase your employability by applying your theoretical learnings to a real-world industry setting.

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Research Paper

Your investigation of a contemporary topic will develop your theoretical and practical understanding of current problems in this area, as well as your research and communication skills.

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Your learning experience

Your course will be taught through an exciting mix of face-to-face and online learning, utilising the format most suitable to the content, and in a way that helps you balance your workload and make the most of opportunities for extra-curricular activities.

Teaching and assessment will vary to fit the subject being studied. Our faculty have designed your learning experience to fit the subject being studied, with a variety of teaching and assessment styles. 

Your teaching will take the form of lectures and webinars, supported, where relevant, by guest speakers from industry to balance theory and practice. 

Your learning will be assessed by a mix of exams, individual assessments, group work, project work, and tests. Group and project work will enable you to collaborate and gain new perspectives from your international cohort, preparing you for working in teams within a global work environment. 

Our online platform

Our unique online learning platform my.wbs will act as the hub for your learning experience, hosting all of your teaching materials, key information from your CareersPlus and Programme Teams, and our online classroom: wbsLive.

Learning facilities

You will have access to our outstanding learning facilities, including a Postgraduate-only Learning Space and IT suite, as well as all other University facilities.  

Foreign Language Study

One of the great benefits of this course is that it offers optional free foreign language study in the evenings across Terms One and Two. This is an opportunity to develop the basics of a new language. There is a choice of six different languages, all at beginner-level (please note we are not able to offer classes at intermediate/advanced level).