BSc International Management with Marketing

Ranked 1st in the UK by The Times and Sunday Times Good University Guide 2025

Passionate about Marketing? Want to explore how consumers make decisions, how to build strong and memorable brands, and craft compelling communications?

Our new BSc International Management with Marketing is designed to give you the competitive edge in one of today’s most dynamic industries. You will learn how to operate across cultural boundaries, embrace different perspectives and challenge traditional ways of thinking. You will gain great international exposure during your year abroad and will leave feeling empowered and ready to start your future career.

This degree will equip you with the tools and knowledge to step into the industry with confidence. You'll gain a solid foundation in business and management and become a strategic, creative, and analytical thinker, ready to solve real-world global business challenges.

Your third year will be spent abroad, in either a partner institution and/or working on an approved work placement. This will boost your academic, personal and professional development, and enable you to build your global network.

To help you tailor your learning and boost your employability, you’ll choose from industry-aligned elective modules focused on key marketing career areas:

• Agency & Communications
• Marketing Analytics
• Brand Management (Client-side)
• Marketing Consultancy & Strategy

Whether you see yourself in a global agency, an in-house brand team, or launching your own venture, this programme prepares you to hit the ground running in the fast-paced world of marketing.

Preparing for your future

If you choose to study the BSc International Management with Marketing, you may be eligible for exemptions on Chartered Institute of Marketing (CIM) qualifications. 

Warwick Business School has developed strong links with CIM, and our teaching content has been developed alongside CIM’s learning outcomes to ensure that course content is aligned to industry requirements.

Find out more about CIM's Accredited Degree programme.