Session Overview
- Saul Lopes, Head of CRM, takes us through his learnings from the digital transformation at Dixons Carphone
- Tech-driven transformations can be fantastic, but they’re worthless unless people are leading the charge and follow the journey themselves. Break down departmental barriers to empower your team and create the best version of change
- "I want to make a difference" – rebalancing workloads to make the ‘millennial mentality’ work for innovation, creativity and eventual change
Speaker Profile
Saul is the Head of CRM at Dixon’s Carphone – UK’s largest electronical retailer. He has a strong background as a senior commercial marketer with over 15 years of international experience across private aviation, luxury hotels, airlines and retail. A truly data-driven innovator in customer experience with an extensive background in multi-million pound digital transformations throughout Product Development, Analytics, Customer Relationship Management and Loyalty.
He led Virgin Holidays on a revolutionary journey towards a customer centric growth strategy, including digital product adoption, customer experience redesign, business process change and overhaul of their entire communications strategy. Saul was part of the Virgin management team that managed to increase profits four-fold, all whilst hitting record numbers of NPS and increasing customer experience scores by 25%.
Saul isn’t shy of major transformations and has recently joined Dixon’s Carphone management team to overhaul its CRM programme from a marketing function to an experience function
https://www.linkedin.com/in/saul-lopes-27973619/
On the day, Saul will also be joined by his colleagues who look after Marketing recruitment for Dixons Carphone.
Schedule
18:30 Arrivals
19:00 Presentation (including Q&A)
20:00 Catered networking
20:45 Close
Warwick students can register for this event on myadvantage, event ID: 1709147
Staff & alumni should email MiS@wbs.ac.uk to book onto the event.
Background
The Marketing Insight Series (MiS) was co-founded by Dr Laura Chamberlain and Faye Neivens during the 2017-18 academic year, with the intention of ‘bridging the gap between academia and industry’ at the University of Warwick. MiS is an unprecedented suite of events ranging from top industry speakers to skills workshops and student challenges.
Since its inception, MiS has hosted over 60 industry speakers across a variety of events, held on campus at the University of Warwick and at WBS London at The Shard. We have developed a strong network of MiS Experts who work for a range of sectors and well-known brands such as Birdseye, L’Oréal, Virgin Holidays, Unilever and Jaguar Land Rover. MiS helps prepare students for the working world of marketing by developing their skills, building on lessons learned in the classroom and introducing them to new career paths.
Our ambition is to give attendees more varied and deeper insights into the world of marketing and the careers they may not have considered before. As a result of MiS, students have had the opportunity to take part in international competitions and have secured internships, placement roles and graduate jobs. Beyond this, students have developed invaluable skill sets and knowledge about the current hot topics in marketing.