Forbes: Based in New Jersey, the magazine publishes its 30 under 30 lists annually. Source: Wikimedia Commons

A trinity of Warwick Business School graduates have made it to a global list of change makers who are still under the age of 30.  

Max Klymenko, Carlo Fedeli and Jasmine Yeo have all been honoured in the Forbes 30 under 30 Europe List for 2024. Published annually by the US business magazine, Forbes, the list features young entrepreneurs and creatives who, in one way or another, are transforming the face of business and society.  

There are separate rankings for North America and Asia, with each list containing various categories of endeavour. The three WBS alumni have been recognised for their work in media and marketing, manufacturing and industry, and finance.  

“I am very honoured. To be named on the list is something that people really aspire to and I was one of those names,” said Max.  

“Some of the people in the sport and entertainment categories are people I really look up to, so to be with them is really cool.” 

Max Klymenko: The WBS graduate counts 5 million followers across TikTok, YouTube and Instagram

The MSc International Business graduate started producing online content six years ago to share educational information. Now spanning careers advice, business insights and social advocacy, his content has generated more than 3 billion views, and counts 5 million followers across TikTok, YouTube and Instagram. 

“For the first three or four years I didn’t make any money, but then things took off, and I decided to start my own communications agency,” Max said.  

KLYM&CO has provided consulting, strategy and production services to clients in 25 countries including the NHS, the United Nations, WWF, and Google.  

Between his client work and his personal brand work – spanning digital products, speaking engagements and brand collaborations – Max notched up $1.2 million of revenue in 2023. 

WBS alum innovates to produce sustainable product 

If 2023 was a breakthrough year for Max, the COVID lockdown in 2020 proved to be a pivotal moment for Carlo, who studied BSc Management at Warwick Business School.  

It was then that Carlo noticed a surge in plastic waste due to paused recycling services and recognised the need for better bioplastic solutions. As a result, he cofounded FlexSea with Thibaut Monfort-Micheo, creating a seaweed-derived biomaterial as a sustainable alternative to other forms of plastic packaging. 

Carlo Fedeli: the business cofounder created a seaweed-derived alternative to other forms of plastic packaging

Now, FlexSea, with 15 employees and labs in two countries, can replace two-and-a-half tonnes of petroleum-based plastic weekly with its seaweed-derived alternative.  

The two manufacturing entrepreneurs are aiming for a 12,000 tonnes-per-year capacity by 2029. 

“We are designing a material that aligns with our vision of an item which can be directly sourced from nature, serve its purpose, and go back to nature at the end of its life, harmlessly,” Carlo said. 

“Studying at WBS proved to be a perfect approach to the world of business and understanding how it all works.” 

In the field of finance, meanwhile, is Jasmine, who studied BSc International Business with Spanish at Warwick. 

Jasmine Yeo: the fund manager co-manages three flagship funds at investment firm Ruffer

After joining the firm in 2017, Jasmine became the youngest fund manager at Ruffer, the London-based investment service for pension funds, charities and individual investors.   

“I am delighted to be included alongside fellow WBS graduates in the Forbes 30 under 30,” Jasmine said. 

“It’s also good to see so many women recognised in the finance category of the Forbes list.” 

Jasmine now co-manages three flagship funds at Ruffer, including a FTSE 250-listed investment trust and Ruffer’s Charity Assets Trust. 


Meet more of our alumni and how Warwick Business School helped them to become Change Makers.

Gain the skills and knowledge needed to do business globally with the MSc International Business at Warwick Business School. 

Our BSc Management is ranked second in the UK by The Times and Sunday Times Good University Guide 2024.