Building a strategic advantage is central to any organisation’s future, but with the fourth industrial revolution set to unleash technologies that could side-swipe any industry, create new ones and deconstruct the very notion of an ‘industry,’ strategists need new tools.
From open strategy and behavioural strategy to strategy process and practice, how organisations decipher what they need to do today will help them shape the future to their advantage.
With our research in top journals like Academy of Management Review and Organization Science, WBS is helping companies large and small to build the guiding principles they need to succeed, and our students benefit on highly-ranked courses like the MSc Marketing & Strategy.
Loizos Heracleous and Martin Reeves reveal how to combine optimisation, innovation, and digital transformation for a successful strategy.
Christian Stadler reveals how some firms have bucked the trend and seen share prices rise since Donald Trump's inauguration.
M&A is a risky business that frequently destroys value. John Colley reveals how to avoid common pitfalls and achieve growth.
The decision to slash NASA's budget could herald a new role for the agency or hand China the advantage in the space race, warns Loizos Hercleous.
As Deliveroo considers a cut price takeover bid, John Colley reveals why takeaway delivery firms misjudged the markets.
Innan Sasaki reveals the vital role middle managers can play in shaping company strategy when leaders clash.
To mark World Book Day, Christian Stadler reveals the key lesson entrepreneurs should learn from literary classic Moby Dick.
John Colley reveals how Just Eat broke four key rules of M&A when buying Grubhub and paid the price, ultimately being taken over itself.
Coventry City of Culture set out to involve diverse communities. Haley Beer reveals how the results can teach organisations to embrace inclusion.
X
Facebook
LinkedIn
YouTube
Instagram
Tiktok