NASA relied on computers from the Apollo era, until a 'renegade' group of engineers moon fought to update them after the Challenger disaster.
Strategy and Organisational Change
Building a strategic advantage is central to any organisation’s future, but with the fourth industrial revolution set to unleash technologies that could side-swipe any industry, create new ones and deconstruct the very notion of an ‘industry,’ strategists need new tools.
From open strategy and behavioural strategy to strategy process and practice, how organisations decipher what they need to do today will help them shape the future to their advantage.
With our research in top journals like Academy of Management Review and Organization Science, WBS is helping companies large and small to build the guiding principles they need to succeed, and our students benefit on highly-ranked courses like the MSc Marketing & Strategy.
Latest Strategy and Organisational Change Research
Discover the strategy that helped Chinese firm Douyin grow from 'complementor' to social media powerhouse in just two years.
Global supply chains are increasingly complex. Can a new approach help firms to avoid scandals like the Rana Plaza disaster?
In the final part of our New Year forecast series, we asked WBS academics to look to the year ahead.
Could the differing views of executives and middle managers spell trouble for businesses?
With businesses being rocked by an uncertain and volatile environment having strategic leadership has never been more important.
Why do CEOs frequently press ahead with an acquisition despite mounting evidence that it will destroy value?
Christian Stadler reveals how the likes of Steve Jobs and Jeff Bezos use history to shape their strategic decisions.
Leaders often overlook the 'neglected quadrant' of innovation which originates outside of the company.