Biography

I'm a PhD candidate in Business Management (Information Systems Management). I started out crunching numbers with a BSc in Applied Mathematics and then tackled supply-and-demand puzzles during my MA in Applied Economics. Somewhere along the way, I fell for emerging technologies, so now I spend my days exploring how Generative AI reshapes creativity, decision-making, and the very way we produce and share scientific knowledge. When I'm off campus, you'll find me pounding the pavement on a run, belting out a tune, framing my next photograph, or on a culinary quest. Feel free to say hi, swap running-route recommendations, or share your favourite local dishes anytime! 😄

LinkedIn: Lebo Nthoiwa

Research Interests

My research interest sits at the crossroads of AI and innovation studies. I investigate how generative AI reshapes creative workflows, informs strategic decision-making, and transforms the production and dissemination of scientific knowledge by applying qualitative, quantitative, and computational methods.