MSc Marketing & Strategy

Enhance your influence and sharpen your strategic thinking with our Master's in Marketing & Strategy, ranked 2nd in the UK and 7th in the world*

Our specialist Master’s in Marketing & Strategy is designed to empower you with the tools and insight to influence bold marketing decisions and shape strategic direction.

Whether you're aiming for an internal marketing role or an advisory position in a consultancy, this course equips you with the skills to make a meaningful impact.

You’ll engage with cutting-edge marketing concepts through a blend of academic learning and real-world exposure, guided by industry experts. Our academics devise case studies based on their own research, which they're not only well-versed in - but also truly passionate about. From theory to practice, you’ll apply your knowledge to live business scenarios, building a creative and analytical toolkit essential for success.

Throughout the programme, you’ll explore how marketing drives organisational strategy, critically assessing its role in shaping business outcomes. The integrated nature of the course deepens your understanding of how strategic decisions affect the wider organisation—preparing you to lead with confidence and clarity.

You’ll have the chance to gain a deeper understanding of key marketing and strategy functions within a simulated business environment with our Marketing & Strategy in Practice module. You will develop personal skills such as decision-making, creative problem-solving and effective performance evaluation – equipping you with the tools needed to thrive in your career.

This is a course for future Change Makers – those ready to challenge convention, drive growth, and lead with purpose.

Graduates of our Master’s in Marketing and Strategy course have recently gone on to secure roles including Brand and Communications Manager, Marketing Project Manager and Senior Strategic Planner at employers such as Chanel, Jaguar Land Rover and PwC. Learn more about career support and the journeys our alumni have taken since graduating in our MSc Employment Report.

*QS Business Master's Rankings 2025

Warwick Business School is accredited by AACSB, AMBA and EQUIS, and is proud to hold gold level Athena Swan status. Learn more about our accreditations and rankings here.

Why study MSc Marketing & Strategy with us?

• Explore both marketing and strategy to build a well-rounded foundation in two essential business disciplines
• Learn from industry insiders through guest lectures and real-world case studies that bring theory to life
• Tailor your experience by specialising in marketing, strategy, or a blend of both - your course, your direction!
• Receive expert career coaching from specialists who understand the marketing and strategy landscape
• Finish your studies with a choice of Internship, Research Paper, or our Marketing & Strategy in Practice module.