Daniel Akrofi
He/him
PhD Student | PhD Business & Management
Marketing Group

Start Year: 2024
Supervisors:   Dr Yansong Hu
  Professor Nick Lee
  Professor John Rudd

Biography

My background is in Business Administration, specifically Marketing. I worked in Marketing Strategy, Digital Marketing, and Advertising before moving to the UK to pursue a MSc. in Marketing & Strategy, and subsequently a Masters of Research. Currently, I research online user discourse about products within online communities using econometric models, NLP and AI-enabled pipelines. I teach postgraduate seminars in Marketing, Analytics, and Digital Technologies.

Research Interests

My research revolves around popular culture, marketing, and technology. Currently, my attention is focused on using NLP and econometric modeling to examine the relationship between pre-release chatter in online communities, and post-release product reception.