Dr Yansong Hu
Associate Professor of Marketing
(Marketing Group)

Yansong is an Associate Professor of Marketing at Warwick Business School. His research focuses on new product development and diffusion, and social networks, and has won several international awards, including the Best Paper in Marketing and Technology Track in American Marketing Association Winter Marketing Educators' Conference (Austin), the M.Wayne DeLozier Best Conference Paper Award at the Academy of Marketing Science Conference (Florida), and an Honorable Mention Award in American Marketing Association TechSIG Best Dissertation Competition (Washington D.C.). His co-authored research output has appeared in marketing and management journals, including Marketing Science, and Journal of Product Innovation Management. He has taught both undergraduates and postgraduates, as well as business executives, and has received Excellent Teaching Award from Warwick Business School.

Journal of the Academy of Marketing Science, Journal of Product Innovation Management, Industrial Marketing Management, European Journal of Marketing, R & D Management, Technovation, International Journal of Innovation Management.
Product Development & Management Association Best Dissertation Competition, PDMA Academic Forum. AMA Winter Marketing Educators' Conference, Academy of Management Annual Meeting.

Journal of Business Research

Doctoral Programme Committee Representative of Marketing Group at Warwick Business School (2014-2016)

2020, Best Paper Award, Customer Engagement and CRM Track, AMA Winter Marketing Educators' Conference, San Diego
2019, Runner-up Best Paper Award, Technology, Innovation Management and Entrepreneurship Section, INFORMS
2019, 2018, 2015 Excellent Teaching Award, Warwick Business School
2011, Best Paper Award, Technology and Marketing Track, AMA Winter Marketing Educators' Conference, Austin
2008, Finalist, Product Development & Management Association Dissertation Competition, invited presentation at the Academic Research Forum of the 32nd PDMA Annual International Conference, Florida
2007, Winner of the M.Wayne Delozier Best Conference Paper Award, Academy of Marketing Science Annual Conference, Florida
2007, Invited presentation at the Marketing Science Institute Pre-conference on Accelerating Market Acceptance in a Networked World, Los Angeles
2007, Honorable Mention Award in American Marketing Association TechSIG Best Dissertation Proposal Competition, Washington D.C.
2007, 2006, European Consortium of Political Research Scholarships in Research Methods and Techniques

Research Interests

New product development and diffusion; social networks; industrial marketing; marketing strategy.

I would like to welcome students with strong quantitative background to work with me on research projects related to the following topics. For certain project, strong IT (or having access to IT resources) skills can be an advantage.

New product/service development: how to do things smarter, cheaper and faster? The dark side of the story such as failures;

New product/service adoption and disadoption and usage: sub-topics include social influence/contagion;

For the above topics, the empirical context can be related to the more emerging technologies where social media and big data are playing an essential role;