Honest advice for writing an MSc application for WBS

04 December 2025

Ready to start your Master’s journey and make an application? Current student Minh Anh Le is on hand to share her wisdom on what makes a successful one.

I still remember the moment I clicked ‘submit’ on my WBS application - a mix of excitement, relief, and uncertainty.

Looking back now, I realise that crafting a strong application isn’t about perfection; it’s about clarity, authenticity, and purpose.

If you’re preparing your application (or maybe rewriting your fifth draft of a personal statement!), here are a few things I wish someone had told me earlier.

1. Begin with your story, not your CV

Too often, applicants treat their personal statement like a list of achievements. But what truly stands out is your story — the ‘why’ behind your choices.

Ask yourself:

  • What moment or experience sparked your interest in this field?
  • How has your background shaped the way you think, solve problems, or work with others?
  • Why is WBS right for you, and why are you right for WBS?

WBS values individuality and reflection. So, don’t be afraid to show a bit of who you are beyond grades and titles. Your application should read like a journey, not a checklist.

2. Research like an insider

Every strong application begins long before you start writing.

Explore the course pages in detail — not just the overview, but the modules, faculty research interests, and student stories.

What’s unique about the MSc you’re applying for? Is it the focus on analytics, innovation, sustainability, or leadership? Mentioning specifics shows the admissions team that you’re not applying by chance — you’re applying by choice.

When I applied, I even attended a few WBS online events to understand how lectures and discussions were structured. These insights helped me write with confidence and specificity, and that made all the difference.

3. Craft a personal statement that speaks — not shouts

Think of your statement as a conversation with the admissions team.

They want to know:

  • Why this course?
  • Why now?
  • Why you?

Be clear, concise, and sincere. Avoid grand claims like “I have always dreamed of studying business.” Instead, tell a story that shows your motivation. Maybe you led a project that sparked your interest in strategy. Maybe you learned resilience from working in a fast-changing environment. These details make your essay memorable and human.

And remember — show, don’t tell. Don’t say you’re creative; share an example that proves it.

4. Cover letters: your professional reflection

If your application includes a cover letter, see it as your bridge between who you are and what WBS offers.

Here’s what worked for me:

  • Open with intent: State clearly what you’re applying for and why
  • Connect your past and future: Link your academic background or work experience to how this MSc will elevate your skills
  • Add value: Mention what you can bring to group discussions, workshops, or team projects
  • Finish strong: End with confidence and gratitude, not clichés. A simple, sincere closing line often leaves a lasting impression.

5. Details matter more than you think

 The final review stage can make or break your application. Proofread carefully, double-check file names, and make sure all documents are formatted clearly.

If English isn’t your first language, don’t stress — just take time to refine your tone and flow. WBS isn’t looking for flawless grammar; they’re looking for clarity and thoughtfulness. And yes, check your spam folder. You’d be surprised how many success stories nearly ended in the junk mail box!

6. Don’t rush the process — enjoy it

Applying for a Master’s is not a race; it’s a process of self-discovery.

Each question you answer, each paragraph you write, helps you understand yourself a little better — your ambitions, your strengths, and the direction you want to take. When you finally press “submit”, take a deep breath. You’ve done something brave: you’ve invested in your own growth.

Final thought

WBS looks for people with curiosity, drive, and heart — not just perfect applications. Be real. Be thoughtful. Be you. Your story already has value; your application is just the way to let it shine.

Good luck, and I’ll hopefully see you at WBS soon!

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