1 of 4 UK universities recognised in the Research Insights: Measuring Impact Top 50 list

Cheap customer data is often unreliable. A new approach could help firms to buy better quality data from consumers at an affordable price.

Many firms remain reluctant to give staff more autonomy, but five steps can help them redesign work for the modern world.

Many marketers optimise for what they can measure, not what matters. Those firms that embrace critical thinking will hold the advantage.