How my MSc shaped my career

18 October 2023

MSc Marketing & Strategy alumna Maliha Farooq Ismail, offers her insights on leveraging digital marketing strategies, her career journey, and her plans for empowering businesses.

Finding the right place for me

I chose to study at Warwick Business School due to its excellent reputation, diverse programme offerings, outstanding faculty, global perspective, and strong emphasis on career development. WBS is highly regarded for its academic excellence and innovative research, and it offers a wide range of programs to cater to different interests and career goals.

The faculty at WBS are highly qualified and bring a wealth of knowledge and experience to the classroom. The school's international perspective and diverse student body provide a rich learning environment. WBS offers comprehensive career development services and has strong connections with top employers, enhancing employment opportunities for students.

From theory to practice

My MSc in Marketing & Strategy experience provided me with the expertise and practical nous necessary for my first role after graduation.

The program deepened my understanding of marketing and strategy theories and allowed me to apply them in real-world projects. Through networking opportunities, I connected with professionals in the field and gained valuable insights. WBS' exceptional career services equipped me with the resources needed for job searching and interview preparation.

As Head of Marketing, Communications, and Branding for a leading RMC and Real Estate Developer in Pakistan, I develop marketing strategies to enhance brand awareness and maximise revenue for mall occupants. I have successfully implemented digital and traditional marketing campaigns that have increased brand visibility, boosted revenue, and enhanced customer experience.

Overall, my MSc degree played a vital role in setting me up for success in my initial career.

Words of wisdom

Should you secure a place on a Masters course at WBS, I’ve shared some pointers below to help you on your way:

  • Embrace a growth mentality. Approach your education with a willingness to try new things, accept challenges, and take ownership of your learning process
  • Be proactive. Seek out opportunities to enhance your learning environment, such as utilising career services, academic support, and extracurricular activities
  • Seize the chances presented. Engage with the multicultural and diverse community at WBS, participate in class debates and group projects to broaden your perspectives and advance your education
  • Stay resilient and goal-focused. Despite the challenges, with determination and hard work, you can thrive in your industry and achieve your goals.

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