Who is the programme for?
The course is designed for senior managers and executives who are looking to improve their marketing strategy and create value for their customers.
Participants who will gain most from the programme may be facing strategic challenges within their organisation which need outside inputs and new thinking, and/or who wish to address areas within their own development to help them get to the next level of performance. Applications are encouraged across a wide section of industry sectors, both commercial and non-profit/public sector, and business functions.
- Applications are welcomed from candidates who can demonstrate that their experience and responsibilities will allow them to take an active part in discussions and benefit fully from the programme
- Successful applicants are expected to have at least five years of management experience that reflects the contribution and impact they have made as a leader in their career so far. Final admission decisions will be made by the Programme Director and Admissions Committee
- English language: All of our programmes are delivered in English so, if English is not your first language, you have not graduated from an English speaking university or worked in an English speaking environment for at least two years, you must demonstrate a minimum overall standard a recognised test of English. Requirements are shown below. The certificate will be required as evidence.
English Language Requirements
All four languages elements have to be scored 6.0+, with maximum of two language components at lowest level 6.0 or 6.5
2 x 170, 2 x 190
2 x 170, 2 x 190
With 51+ in every section
Minimum language components L21, R22, W21, S23
LanguageCert International ESOL SELT C1
Pass overall, minimum score of 33/50 in each component
Trinity ISE III
Merit, Merit, Pass, Pass in four components
Trinity ISE IV
Pass, Pass, Pass, Pass in four components
Pass overall with minimum score of 125
Educated in the English language?
If you are a non-native speaker of English but have been educated entirely in English this may satisfy the University of your language skills. Please read their information carefully.
Further information on English language requirements
Please see the University’s page for English language requirements.