Programme structure
The MSc Business Analytics course combines core and optional modules across the three terms of your one-year course.
You will study seven core modules, alongside either two elective modules and a dissertation, or three elective modules and the Business in Practice module. Please note that availability of modules and delivery modes of modules may vary.
In your three terms at WBS you will study seven core modules, alongside either two elective modules and a dissertation, or three elective modules and the Business in Practice module.
You'll be assessed by a mixture of individual and group assignments, and examination.
The main aims of the module are to familiarise you with spreadsheets, relational databases, SQL and tools designed to work with big data.
Full detailsLearn how to structure and conduct an analytical project including visualisation and communicating the project's results to the end-user.
Full detailsGain a foundation in the analysis and presentation of quantitative data and cover the basic elements of statistics that are essential for business analysis.
Full detailsDevelop your interest in, and knowledge and understanding of, various optimisation models to support decision-making in organisations.
Full detailsThis module will focus on the key structures that Business Analytics operates within, providing you with a foundation of understanding of the purpose, structure and roles within an organisation, in order to aid the context of analytics topics throughout the course
Full detailsThis module will introduce you to advanced analytics using different optimisation models and demonstrate them with applications in a range of areas.
Full detailsThe module provides an opportunity to pursue a more advanced area of analytics, building on the core module in Business Statistics.
Full detailsGain an introduction to financial analytics by applying various techniques, including analytical, statistical, and mathematical, to financial market and investment portfolios
Full detailsGet an introduction to current quantitative forecasting methods, and develop practical competence in their use.
Full detailsDevelop skills to successfully help companies to develop and rehearse strategies using modelling and analytical techniques that support a strategic planning process.
Full detailsGet an understanding of various (analytical, mathematical and statistical) techniques to analyse supply chain performance and to identify inefficiencies and risk factors in operational, managerial and financial aspects of a supply chain.
Full detailsGain the conceptual understanding, practical skills and experience in using programming tools for you to model and analyse demand, and to use the outcomes to optimise pricing or product availability decisions in an automated fashion.
Full detailsThis module offers an introduction to text analytics and the analytics of unstructured data.
Full detailsStudents will learn the theoretical underpinnings of discrete-event simulation and gain practical experience in problem solving using commercial simulation software.
Full detailsThe dissertation option is a 10,000 word piece of work, either as an external consultancy project or individual applied research, allowing you to focus on real-world business analytics problems.
Full detailsTaught over 2 intensive weeks and incorporating an innovative and exciting business simulation, you'll put business theory into practice through academic lecture input and expert practitioner insights.
Full detailsOur online platform
Our unique online learning platform my.wbs will act as the hub for your learning experience, hosting all of your teaching materials, key information from your CareersPlus and Programme Teams, and our online classroom: wbsLive.
Your learning experience
Your course will be taught through an exciting mix of face-to-face and online learning, utilising the format most suitable to the content, and in a way that helps you balance your workload and make the most of opportunities for extra-curricular activities.
Teaching and assessment will vary to fit the subject being studied. Our faculty have designed your learning experience to fit the subject being studied, with a variety of teaching and assessment styles.
Your teaching will take the form of lectures and webinars, supported, where relevant, by guest speakers from industry to balance theory and practice.
Your learning will be assessed by a mix of exams, individual assessments, group work, project work, and tests. Group and project work will enable you to collaborate and gain new perspectives from your international cohort, preparing you for working in teams within a global work environment.
Programming skills
We support the learning of multiple programming languages with access to a variety of interactive online materials, covering R and Python (provided by Data Camp). Several modules feature the application of such programming languages in their syllabus.
Choice of Dissertation or Business in Practice route
Dissertation route
If you are considering further academic study (PhD) or are looking to develop your theoretical and practical understanding of current business problems and you would like the opportunity to research a topic relating to business analytics, the 10,000-word dissertation will enable you to test and apply the techniques and theories you have gained. Your dissertation project will either focus on business analytics problems that arise in the real world, or on a consultancy project undertaken for a real organisation.
You will be supervised and supported throughout and will usually submit your dissertation in early September.
In total you will study seven compulsory modules, two optional modules, and complete a dissertation.
Business in Practice route
If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with our applied Business in Practice module. You will develop deep functional and industry expertise with practical insights from our faculty and our CareersPlus & Corporate Relations team.
In total you will study seven compulsory modules, three optional modules, and also complete the Business in Practice capstone module.