MSc Business with Marketing

Programme structure

The MSc Business with Marketing course combines core and optional modules across the three terms of your one-year course, covering both key business areas and specific content relating to marketing. You'll then have the opportunity to choose between the Dissertation or Business in Practice route to complete your MSc year.

Our modules

In your three terms at WBS you will study eight core modules, and one or two optional elective modules, based on your choice of the Business in Practice or Dissertation route. 


How you'll be assessed

You'll be assessed by a mixture of individual and group assignments, and examination.


Gain a conceptual grounding of the core principles of marketing, as well as an understanding of the marketing environment faced by managers.

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Strategic Marketing

Learn to identify and address major strategic marketing issues faced by organisations.

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Global Branding

Consider the elements behind creating a great brand in the global era.

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Service Marketing

Learn practical tools for managing the customer experience, and consider how service and value creation should be at the core of marketing activity.

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Foundations of Financial & Management Accounting

Gain a comprehensive introduction to financial reporting and management accounting.

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Quantitative Methods for Business

The module will equip you with an understanding of descriptive/inferential statistics and data presentation and enable you to apply the major tools needed for MSc level study and for the use of data analysis in the workplace.

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Strategy Analysis and Practice

This module will provide you with a foundation for, and a critical assessment of, theoretical and empirical approaches to strategy.

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Fundamentals of Economic Behaviour

Get an introduction to fundamental economic concepts.

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These are indicative optional modules which may vary year-on-year.
Marketing through Social Media

This module develops an understanding of how brand managers can access and use social media channels as part of their marketing strategy in order to build brand presence and maintain relevance in the life of their customers.

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Digital Marketing Technology & Management

This module aims to provide an overview about how today's firms use digital marketing technologies to achieve their business objectives.

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Digital Working & Organisational Transformation

You'll gain a broad understanding of the tools and organisational arrangements driving the shift towards digital working, and learn the techniques and frameworks to operate effectively in this more dynamic and fluid work environment.

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Behavioural Economics

You'll be introduced to the ways in which economists and psychologists have used behavioural theories and experimental methods to provide extensions to, or alternatives to, the conventional economic wisdom covered in the  Fundamentals of Economic Behaviour module.

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People & Organisations

Get an introduction to the principles, theories and research underlying the academic disciplines concerning the behaviour, leadership and management of people and organisations.

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Big Data Analytics

This module will cover a wide range of cutting edge research in Big Data Analytics, with a particular focus on the extensive value of data from the Internet, much of which is freely available if you have the skills to mine it.

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International Business

Build on your knowledge of the global economic and business environment and link this to strategies for managing in changing global contexts. 

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If you select the Dissertation route you will work with an allocated academic supervisor and research a topic relating to marketing.

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Business in Practice

The Business in Practice module offers an alternative to the traditional Dissertation route. .

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Research Methodology

If you select the dissertation route, Research Methodology becomes a compulsory module for you and it gives you the academic skills to confidently approach your dissertation topic.

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Our online platform

Our unique online learning platform my.wbs will act as the hub for your learning experience, hosting all of your teaching materials, key information from your CareersPlus and Programme Teams, and our online classroom: wbsLive.

Your learning experience

Your course will be taught through an exciting mix of face-to-face and online learning, utilising the format most suitable to the content, and in a way that helps you balance your workload and make the most of opportunities for extra-curricular activities.

Teaching and assessment will vary to fit the subject being studied. Our faculty have designed your learning experience to fit the subject being studied, with a variety of teaching and assessment styles. 

Your teaching will take the form of lectures and webinars, supported, where relevant, by guest speakers from industry to balance theory and practice. 

Your learning will be assessed by a mix of exams, group work, project work, and tests. Group and project work will enable you to collaborate and gain new perspectives from your international cohort, preparing you for working in teams within a global work environment. 

Choice of Dissertation or Business in Practice route

Dissertation route

If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating to marketing, the 6,000 word dissertation will enable you to test and apply the techniques and theories you have gained. You will be supervised and supported throughout and will usually submit your dissertation in early September. 

In total you will study eight core modules and one optional module, and complete a dissertation and a Research Methodology module. 

Business in Practice route

If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with our applied Business in Practice module. You will develop deep functional and industry expertise with practical insights from our faculty and industry experts.

In total you will study eight core modules, two optional modules and also complete the compulsory Business in Practice capstone module.

Learning facilities

You will have access to our outstanding learning facilities, including a Postgraduate-only Learning Space and IT suite, as well as all other University facilities.  

Foreign Language Study

One of the great benefits of this course is that it offers optional free foreign language study in the evenings across all three terms. This is an opportunity to develop the basics of a new language. There is a choice of six different languages, all at beginner-level (please note we are not able to offer classes at intermediate/advanced level).