Programme structure
The MSc Business with Marketing course combines core and optional modules across the three terms of your one-year course, covering both key business areas and specific content relating to marketing. You'll then have the opportunity to choose between the Dissertation or Business in Practice route to complete your MSc year.
Our modules
In your three terms at WBS you will study eight core modules, and one or two optional elective modules, based on your choice of the Business in Practice or Dissertation route.
How you'll be assessed
You'll be assessed by a mixture of individual and group assignments, and examination.
Gain a conceptual grounding of the core principles of marketing, as well as an understanding of the marketing environment faced by managers.
Full detailsLearn to identify and address major strategic marketing issues faced by organisations.
Full detailsLearn practical tools for managing the customer experience, and consider how service and value creation should be at the core of marketing activity.
Full detailsThe module will equip you with an understanding of descriptive/inferential statistics and data presentation and enable you to apply the major tools needed for MSc level study and for the use of data analysis in the workplace.
Full detailsThis module will provide you with a foundation for, and a critical assessment of, theoretical and empirical approaches to strategy.
Full detailsGet an introduction to fundamental economic concepts.
Full detailsThis module develops an understanding of how brand managers can access and use social media channels as part of their marketing strategy in order to build brand presence and maintain relevance in the life of their customers.
Full detailsThis module aims to provide an overview about how today's firms use digital marketing technologies to achieve their business objectives.
Full detailsYou'll gain a broad understanding of the tools and organisational arrangements driving the shift towards digital working, and learn the techniques and frameworks to operate effectively in this more dynamic and fluid work environment.
Full detailsYou'll be introduced to the ways in which economists and psychologists have used behavioural theories and experimental methods to provide extensions to, or alternatives to, the conventional economic wisdom covered in the Fundamentals of Economic Behaviour module.
Full detailsGet an introduction to the principles, theories and research underlying the academic disciplines concerning the behaviour, leadership and management of people and organisations.
Full detailsThis module will cover a wide range of cutting edge research in Big Data Analytics, with a particular focus on the extensive value of data from the Internet, much of which is freely available if you have the skills to mine it.
Full detailsBuild on your knowledge of the global economic and business environment and link this to strategies for managing in changing global contexts.
Full detailsIf you select the Dissertation route you will work with an allocated academic supervisor and research a topic relating to marketing.
Full detailsTaught over 2 intensive weeks and incorporating an innovative and exciting business simulation, you'll put business theory into practice through academic lecture input and expert practitioner insights.
Full detailsIf you select the dissertation route, Research Methodology becomes a compulsory module for you and it gives you the academic skills to confidently approach your dissertation topic.
Full detailsOur online platform
Our unique online learning platform my.wbs will act as the hub for your learning experience, hosting all of your teaching materials, key information from your CareersPlus and Programme Teams, and our online classroom: wbsLive.
Your learning experience
Your course will be taught through an exciting mix of face-to-face and online learning, utilising the format most suitable to the content, and in a way that helps you balance your workload and make the most of opportunities for extra-curricular activities.
Teaching and assessment will vary to fit the subject being studied. Our faculty have designed your learning experience to fit the subject being studied, with a variety of teaching and assessment styles.
Your teaching will take the form of lectures and webinars, supported, where relevant, by guest speakers from industry to balance theory and practice.
Your learning will be assessed by a mix of exams, group work, project work, and tests. Group and project work will enable you to collaborate and gain new perspectives from your international cohort, preparing you for working in teams within a global work environment.
Choice of Dissertation or Business in Practice route
Dissertation route
If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating to marketing, the 6,000 word dissertation will enable you to test and apply the techniques and theories you have gained. You will be supervised and supported throughout and will usually submit your dissertation in early September.
In total you will study eight core modules and one optional module, and complete a dissertation and a Research Methodology module.
Business in Practice route
If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with our applied Business in Practice module. You will develop deep functional and industry expertise with practical insights from our faculty and our CareersPlus & Corporate Relations team.
In total you will study eight core modules, two optional modules and also complete the compulsory Business in Practice capstone module.
Learning facilities
You will have access to our outstanding learning facilities, including a Postgraduate-only Learning Space and IT suite, as well as all other University facilities.