MSc Business with Marketing

Programme structure

The MSc Business with Marketing course combines compulsory and optional modules across the three terms of your one-year course, covering both key business areas and specific content relating to marketing. You'll then have the opportunity to choose between the Dissertation or Business in Practice route to complete your MSc year.

Our modules

In your three terms at WBS you will study eight compulsory core modules, and one or two optional elective modules, based on your choice of the Business in Practice or Dissertation route.


How you'll be assessed

You'll be assessed by a mixture of individual and group assignments, and examination.


Gain a conceptual grounding of the core principles of marketing, as well as an understanding of the marketing environment faced by managers.

Full details
Strategic Marketing

Learn to identify and address major strategic marketing issues faced by organisations.

Full details
Global Branding

Consider the elements behind creating a great brand in the global era.

Full details
Service Marketing

Learn practical tools for managing the customer experience, and consider how service and value creation should be at the core of marketing activity.

Full details
Foundations of Financial & Management Accounting

Gain a comprehensive introduction to financial reporting and management accounting.

Full details
Quantitative Methods for Business

The module will equip you with an understanding of descriptive/inferential statistics and data presentation and enable you to apply the major tools needed for MSc level study and for the use of data analysis in the workplace.

Full details
Strategy Analysis and Practice

This module will provide you with a foundation for, and a critical assessment of, theoretical and empirical approaches to strategy.

Full details
Fundamentals of Economic Behaviour

Get an introduction to fundamental economic concepts.

Full details
These are indicative optional modules which may vary year-on-year.
Marketing through Social Media

This module develops an understanding of how brand managers can access and use social media channels as part of their marketing strategy in order to build brand presence and maintain relevance in the life of their customers.

Full details
Managing Human Resources in Contemporary Organisations

Through this module you’ll be introduced to a range of debates that are central to the human resource management and employment relations field.

Full details
Digital Marketing Technology & Management

This module aims to provide an overview about how today's firms use digital marketing technologies to achieve their business objectives.

Full details
Digital Working & Organisational Transformation

You'll gain a broad understanding of the tools and organisational arrangements driving the shift towards digital working, and learn the techniques and frameworks to operate effectively in this more dynamic and fluid work environment.

Full details
Project Management

Look at project management methods in a modern context, spanning a range of sectors and applications.

Full details
Driving Innovation & Entrepreneurship through Marketing & Strategy

Explore the importance of management of innovation in products, processes, technology and communications.

Full details
Behavioural Economics

You'll be introduced to the ways in which economists and psychologists have used behavioural theories and experimental methods to provide extensions to, or alternatives to, the conventional economic wisdom covered in the  Fundamentals of Economic Behaviour module.

Full details
People & Organisations

Get an introduction to the principles, theories and research underlying the academic disciplines concerning the behaviour, leadership and management of people and organisations.

Full details
Business Analytics for Managers

This module introduces you to the theory and practice of conducting business analytics projects.

Full details
Case Studies in Data Science & Economics

The module aims to provide training in applying data science methods to contemporary economic problems by looking at case studies.

Full details
Customer Analytics

This module is inspired by the idea that 'It's not the size of the data, it's how you use it'. Hence, the principal aim of this module is to challenge students' thinking about the appropriate and inappropriate use of customer data for strategic decision-making.

Full details
Big Data Analytics

This module will cover a wide range of cutting edge research in Big Data Analytics, with a particular focus on the extensive value of data from the Internet, much of which is freely available if you have the skills to mine it.

Full details
Design in Business

Gain an appreciation of the roles of design within a business context.

Full details
Governance and Corporate Responsibility

Understand the wider institutional location of business activity within the polity and the society.

Full details
Strategic HRM

This module will provide you with a deep understanding of the strategic role of human capital management and the tools with which to analyse and manage it.

Full details
Corporate Finance

Get an introduction to the principles of Corporate Finance and learn how the basic tools and techniques of modern finance theory can be applied to analyse and improve the investment and financing decisions of the firm.

Full details
Forecasting for Decision Makers

This module will train you in the key methods that aid decision making when managers face an uncertain future.

Full details
Business, International Finance & Economics

This module will provide real world examples and case studies to illustrate how economic thinking helps businesses make the most of new opportunities, while managing the risks associated with expansion into new markets and regions.

Full details
Entrepreneurship and Business Venturing

This module aims to develop an understanding of entrepreneurs and the firms they create and manage.

Full details
International Business

Build on your knowledge of the global economic and business environment and link this to strategies for managing in changing global contexts. 

Full details
Digital Business Services

Focus on how digital technologies enable organisations to offer digital services that aim at improving customer experience as well as firm performance. You'll be prepared to engage with technology-related conversations in the modern workplace.

Full details
Leading for Innovation

This module aims to develop a greater understanding of how to foster an innovative work environment.

Full details

If you select the Dissertation route you will work with an allocated academic supervisor and research a topic relating to marketing.

Full details
Business in Practice

Taught over 2 intensive weeks and incorporating an innovative and exciting business simulation, you'll put business theory into practice through academic lecture input and expert practitioner insights. 

Full details
Research Methodology

If you select the dissertation route, Research Methodology becomes a compulsory module for you and it gives you the academic skills to confidently approach your dissertation topic.

Full details

Our online platform

Our unique online learning platform my.wbs will act as the hub for your learning experience, hosting all of your teaching materials, key information from your CareersPlus and Programme Teams, and our online classroom: wbsLive.

Your learning experience

Your course will be taught through an exciting mix of face-to-face and online learning, utilising the format most suitable to the content, and in a way that helps you balance your workload and make the most of opportunities for extra-curricular activities.

Teaching and assessment will vary to fit the subject being studied. Our faculty have designed your learning experience to fit the subject being studied, with a variety of teaching and assessment styles. 

Your teaching will take the form of lectures and webinars, supported, where relevant, by guest speakers from industry to balance theory and practice. 

Your learning will be assessed by a mix of exams, group work, project work, and tests. Group and project work will enable you to collaborate and gain new perspectives from your international cohort, preparing you for working in teams within a global work environment. 

Choice of Dissertation or Business in Practice route

Dissertation route

If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating to marketing, the 6,000 word dissertation will enable you to test and apply the techniques and theories you have gained. You will be supervised and supported throughout and will usually submit your dissertation in early September. 

In total you will study eight compulsory modules and one optional module, and complete a dissertation and a Research Methodology module. 

Business in Practice route

If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with our applied Business in Practice module. You will develop deep functional and industry expertise with practical insights from our faculty and our CareersPlus & Corporate Relations team. 

In total you will study eight compulsory modules, two optional modules and also complete the compulsory Business in Practice capstone module.

Learning facilities

You will have access to our outstanding learning facilities, including a Postgraduate-only Learning Space and IT suite, as well as all other University facilities.